Thinking With Mitch Joel29 Jul 2012

SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb

Welcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. How could I say no? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel.

Running time: 53:51.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation Rebecca Lieb.
Content Marketing.
Altimeter Group.
The Truth About Search Engine Optimization.
ClickZ.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel.

Tags: advertising podcast altimeter group artists for amnesty blog blogging brand business book clickz content marketing david usher digital marketing facebook itunes jeremiah owyang marketing marketing blogger marketing podcast online social network podcast podcasting rebecca lieb search engine watch social media the truth about search engine marketing

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1050)

Human Agency With Marcus Fontoura - TWMJ #1038

Welcome to episode #1038 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology feels simultaneously more powerful and more opaque than ever, Marcus Fontoura is mak...

31 Mai 47min

The Value Of Uncertainty With Simone Stolzoff - TWMJ #1037

Welcome to episode #1037 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when certainty has become both a cultural obsession and a commercial product, Simone Stolzoff is a...

24 Mai 57min

Unlocking The Best In People With Ashley Herd - TWMJ #1036

Welcome to episode #1036 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Ashley Herd did not set out to become a management expert. Trained as an employment lawyer and later serving i...

17 Mai 1h

Modern Marketing With MichaelAaron Flicker - TWMJ #1035

Welcome to episode #1035 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketers have more data, more technology and more precision than ever before… consumer trust, ...

10 Mai 1h

The Business Of Culture And Art With Douglas Woodham - TWMJ #1034

Welcome to episode #1034 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when the lines between culture, commerce and identity feel increasingly blurred, few people understa...

3 Mai 1h 4min

Revolutionizing Humanity And Tech With Pablos Holman - TWMJ #1033

Welcome to episode #1033 of Thinking With Mitch Joel (formerly Six Pixels of Separation). We spent the last twenty-five years calling software "technology," which was convenient, profitable and just a...

26 Apr 1h 4min

Unlocking Creativity And Productivity With Natalie Nixon - TWMJ #1032

Welcome to episode #1032 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when productivity is still measured in speed, output and constant motion, few voices are pushing for...

19 Apr 1h 2min

New Business Transformations With Joseph Pine - TWMJ #1031

Welcome to episode #1031 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around "customer experience," few thinkers have...

12 Apr 58min