Thinking With Mitch Joel26 Aug 2012

SPOS #320 - The Early Days Of Online Advertising With Cory Treffiletti

Welcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. It's hard to believe that it was 14 years ago. While I was active in the digital marketing space prior to getting involved in online media, it was fascinating trying to sell those banner ads back in the day. I remember people like Bryan Eisenberg, Joseph Jaffe, Tom Hespos and Cory Treffiletti being active back then too. Cory is currently the SVP of Marketing at BlueKai and a weekly contributor to MediaPost. More recently, Cory published his first book, Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry (Volume 1). I was honored that he asked me to be a part of this business book, and it's a great read for those of us who remember that time like it as yesterday. I was surprised that Cory hasn't been on the podcast before, and I'm thrilled that he agreed to play along this time. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #320 - Host: Mitch Joel.

Running time: 44:06.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Cory Treffiletti.
BlueKai.
MediaPost.
Internet Ad Pioneers.
You can follow Cory at Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #320 - Host: Mitch Joel.

Tags: advertising podcast artists for amnesty blog blogging bluekai brand bryan eisenberg business book cory treffiletti david usher digital marketing facebook internet ad pioneers itunes joseph jaffe marketing marketing blogger marketing podcast mediapost online social network podcast podcasting social media tom hespos

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