Thinking With Mitch Joel4 Aug 2013

SPOS #369 - Ryan Holiday Knows How To Manipulate The Media

Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. You could call him a PR professional, but his seminal book, Trust Me I'm Lying: Confessions Of A Media Manipulator, was not only a bestselling book, helped garner Holiday a ton of attention but nurtured his title as, Media Manipulator. He's worked with American Apparel, Tucker Max, James Altucher and many others. In this chat, Ryan talks about the difference between a publicity stunt (a moment in time) to creating something that makes people say, "do you remember when..." (something legendary). Think you're really marketing? Listen to this. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel.

Running time: 43:26.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
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or you can connect on LinkedIn.
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Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Ryan Holiday.
Trust Me I'm Lying.
Follow Ryan on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel.

Tags: advertising podcast american apparel blog blogging brand business book business podcast david usher digital marketing facebook itunes james altucher marketing podcast media manipulator podcast podcasting ryan holiday trust me I'm lying tucker max twitter

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