Thinking With Mitch Joel5 Jan 2014

SPOS #391 - Killing Kittens (And Other Sacred Cows) With Scott Stratten

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

Running time: 1:07:39.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Scott Stratten.
QR Codes Kill Kittens.
UnMarketing.
The Book of Business Awesome / The Book of Business UnAwesome.
UnPodcast.
The Vegas 30.
Alison Kramer.
Follow Scott on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

Tags: advertising podcast alison kramer blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting qr codes kill kittens scott stratten social media the book of business awesome the book of business unawesome the vegas 30 twitter unmarketing unpodcast video podcast

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