Thinking With Mitch Joel19 Jan 2014

SPOS #393 - Content Shock With Shel Holtz And Mark W. Schaefer

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release - The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn't disappoint. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel.

Running time: 51:42.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Shel Holtz and Mark W. Schaefer.
For Immediate Release - The Hobson And Holtz Report.
A Shel Of My Former Self.
Grow Blog.
The Marketing Companion.
Content Shock.
Follow Shel on Twitter.
Follow Mark on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel.

Tags: a shel of my former self advertising podcast blog blogging brand business book business podcast content marketing content shock david usher digital marketing facebook for immediate release the hobson and holtz report grow blog itunes mark schaefer mark w schaefer marketing blogger marketing podcast podcast podcasting shel holtz social media twitter video podcast

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1059)

Life Lessons From Google Search With Simon Rogers - TWMJ #1047

Welcome to episode #1047 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Simon Rogers has spent his career turning data into stories that help us better understand the world... and ou...

2 Aug 53min

Productivity Breakthroughs With Liane Davey - TWMJ #1046

Welcome to episode #1046 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Dr. Liane Davey has spent her career helping leaders and teams perform at their best. As an organizational psy...

26 Jul 51min

Prosperity And Economic Growth With Chris Bradley - TWMJ #1045

Welcome to episode #1045 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Chris Bradley has spent more than twenty-five years helping organizations navigate strategy, growth, and long-...

19 Jul 1h

A World Of Intelligent Machines With Steve Brown - TWMJ #1044

Welcome to episode #1044 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Steve Brown has spent more than twenty-five years helping organizations prepare for the future of technology. ...

12 Jul 1h 1min

A Playbook For Growth With Nicolas Darveau-Garneau - TWMJ #1043

Welcome to episode #1043 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Nicolas Darveau-Garneau has spent his career helping organizations understand where technology creates lasting...

5 Jul 56min

The Most Powerful Force In Business With Marcus Buckingham - TWMJ #1042

Welcome to episode #1042 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Marcus Buckingham has spent more than three decades changing how organizations think about people, performance...

28 Jun 1h 5min

Winning With AI With Charlene Li - TWMJ #1041

Welcome to episode #1041 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when every leadership team is being told that artificial intelligence will change everything, Charle...

21 Jun 1h 1min

AI And The Knowledge Economy With Sangeet Paul Choudary

Welcome to episode #1040 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Long before artificial intelligence became the dominant business conversation, Sangeet Paul Choudary was helpi...

14 Jun 58min