Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew
Sandeep Mathew is a sales and marketing leader with 19 years of global CPG experience, including extensive work at Unilever building and deploying revenue growth management (RGM) capabilities. He even...
14 Sep 21min
Buyer Insight: The Value Was Always There
This is an Impact Pricing Blog published on June 29, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-was-always-there/ ...
11 Sep 14min
The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova
Dominic Genova spent 17 years on the factory side at Chrysler and 27 years owning car dealerships. He grew one dealership from a building with no power or water and no sales into a business with 87 em...
7 Sep 31min
Buyer Insight: Hidden Problems, Hidden Value
This is an Impact Pricing Blog published on June 22, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/hidden-problems-hidden-value...
4 Sep 2min
AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth
Steven Forth is a principal at PatternMind and co-author of Pricing for the Agent Economy, with deep expertise in pricing strategy, scenario planning, and the emerging agent economy. In this episode,...
31 Aug 34min
Buyer Insight: The Case for Token-Based Pricing
This is an Impact Pricing Blog published on June 15, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-case-for-token-based-pri...
28 Aug 4min
What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra
Manu Mehra is Head of AMER Industries Strategic Deal Pricing at Databricks, with more than 12 years of experience across pricing, product, cloud, and AI, including Google Cloud and Thermo Fisher Scien...
24 Aug 32min
Buyer Insight: Stop Measuring WTP. Start Shaping It.
This is an Impact Pricing Blog published on June 8, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-measuring-wtp-start-sha...
21 Aug 3min
