Episode 10: Small Business Websites with Caryssa O'Connell

Do you have a website for your small business? Have you updated your website in the last 9 months? If you said no to either of those questions, today's episode is just for you!

This week at the Small-Minded Podcast by Molly Knuth Media we have our second guest interview with my friend Caryssa O'Connell of Franklin + Willow, graphic and web designer from Manchester, Iowa…and it is MUST-LISTEN.

In 2020, we learned the advantages of having our small businesses set-up with digital presence to facilitate communication even if we can't meet our clients and customers in-person. But sometimes we can drop the ball if our social feeds haven't been updated since last month, or worse yet, if we can't be found at all online.

In today's episode of the Small-Minded Podcast, my friend Caryssa tells us why it's so important for small-town small business owners to have not just a site, but a beautiful, streamlined website for potential customers to build that know-like-trust factor they need to be able to do business with you.

Key Takeaways:
-Sometimes moving away from your small town for a little bit is what you need to appreciate the way of life a small town can afford you.
-Starting a small business looks different for everyone. Some people see entrepreneurship in their future, but
-Even small towns can be in the middle of everything and tap into resources and people from towns down the road.
-Small business owners who help other small business owners have the unique, beautiful opportunity to grow community and grow THEIR communities.
-It's more important than ever for small businesses to get online with a website.
-Branded photos that are high-quality can make your website shine. Do not use iphone photos alone for your small biz site. Work with a brand photographer to get high-resolution, scroll-stopping images.
-Copywriting (the text on your site) can also be a gamechanger in the effectiveness of your site and getting visitors to take the actions you'd like them to. If writing isn't your forte, copywriting can be hired out with experts.
-Don't forget your Call-To-Actions (CTA's) guiding visitors through your site and showing them where to go next. Think about it like giving a tour of your home!

For more action-packed tips and best practices for small business websites, listen to the full episode with Caryssa of Franklin and Willow!

Work with Caryssa
If you want to have a show-stopping online storefront for your business before the end of 2020, contact Caryssa at Franklin + Willow today. Whether you're looking for a done-in-a-day website or a longer process over the course of a few weeks, Caryssa has flexible options to help you get set up before the new year.

Connect with us:

Read the full show notes here: http://www.mollyknuthmedia.com/podcast
Follow Small-Minded on Instagram and Facebook
Follow our Guest, Caryssa O'Connell:
https://www.facebook.com/franklinandwillow
https://www.instagram.com/franklinandwillow
https://franklinandwillow.com/