The Found Podcast with Molly Knuth5 Jan 2021

Episode 19: Mailbag 2.0

NEW, NEW, NEW! Hot off the mic this week is an episode all about your burning questions!

On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segments in Episode 19 of Small-Minded. Today's episode is all your small-business social media questions to help you get your 2021 marketing started off on the right foot. A LOT of questions revolve around Instagram marketing, and in early 2021 we plan to launch another round of our signature Instagram Academy program from Molly Knuth Media. This 5-week group coaching program will help you learn the strategies for operating an Instagram account for your business, as well as give you the hottest insights and growth hacks to grow your followers. To get on the waitlist and be the first to know about our winter '21 Instagram Academy, join the waitlist here. If you'd like Molly to answer one of your burning questions about small towns or small business, send us a message on one of the social platforms linked below! We may just use it in a future mailbag episode! Hot links mentioned in the episode

Carving out time in your business to strategize and plan your marketing
- uplevel when you feel ready
- go easy at first
- - don't pressure yourself or over commit
  - choose one platform and a manageable number of posts per week
- create habits
- - checking insights
  - making a plan
  - taking action to implement that plan
How to get more engagements on posts
- first, know your audience and what is important to them
- figure out what they most need and value from you -→ analyzing your insights helps with this
- Facebook: video, posts with multiple images, adding a messenger button, giveaways, or community-centric posts play well for engagement
- Instagram: stickers on stories, carousels, reels, calls to action
What to talk about on Instagram stories
- anything
- create conversations with your followers using polls and question boxes or quizzes
- create a weekly series
- behind-the-scenes of your business
- you talking to the camera
How to add music on Instagram Reels
- Business v. Creator accounts
- InShot app
- TikTok
How to balance post topics for business social media accounts
- first, get consistent
- post anything you have handy in your content library
- then, use the pillar system - shout out to the Queen, Allie Reeves
- - pick a big topic for the month
  - pick a smaller topic for each week
  - all content that week feeds into your weekly topic which supports your monthly topic
Hashtags on Instagram
- do your research
- make a spreadsheet
- use the HishHash app
Finding content ideas for social media when you have no inspiration
- Ask your Audience
- Keep a list in your Notes App
- Consider FAQs
- Follow other accounts that inspire you and save to re-imagine/repurpose for yourself
- answerthepublic.com
How to schedule posts
- on Canva
- on Facebook
- on Instagram
- on Planoly

Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(282)

259: 28% Is Not Enough: Sarah Jakle on DemocraShe, Civic Engagement, and Why High School Girls Are the Future of Government

I get pitches in my inbox every day. Most of them I can't fit into the schedule, no matter how great they are. This one stopped me cold. Sarah Jakle is the founder and executive director of DemocraShe...

1 Jul 50min

258: In Order to Succeed, Help Others Succeed First: Josie Manternach on Teaching, Military Life, and Making a Difference in Rural Iowa

I've known Josie Manternach since she was roughly in first grade, and I still learned things about her in this conversation that I didn't know. Josie is an educator by trade, a military spouse, a mom,...

24 Jun 42min

257: Stand at Your Full Height: Serin Silva on Nervous System Leadership, Energy Work, and the Future of Heart-Centered Business

I told you this was going to be a different kind of conversation, and I meant it. Serin Silva spent two decades inside high-pressure corporate environments at companies like MSNBC and Hearst, leading ...

17 Jun 43min

256: 10 Things I Know for Certain About Building a Business (Part 2)

We're back with Part 2 of my two-part series on 10 things I know for certain about building a business, not from books or courses, but from almost a decade of living it. If you missed Part 1, go back ...

10 Jun 36min

255: 10 Things I Know for Certain About Building a Business (Not From Books, But From Living It) Part 1

It's a solo cast! It has been a while since it was just me and you, and I'm glad to be back in this format because I have some things to say. This episode was sparked by a moment that happened in Marc...

3 Jun 39min

254: USA Today Bestseller to Director of Leadership Formation: Lindsay Leahy on What It Means to Live with Intention

Lindsay Leahy is back on The Found Podcast for the third time, and this one is unlike any conversation we've had before. You might know Lindsay as the founder of The Restoration Project, the author of...

27 Mai 51min

253: Stop Tying Your Worth to What You Do: Brooke Fitzgerald on the Path to Enough, Imposter Syndrome & What's Next

This is Brooke's third time on The Found Podcast. Every time she comes back, she brings something that stops me mid-conversation and makes me reach for my notebook. Brooke Fitzgerald is the Energy Bui...

20 Mai 40min

252: Stop Waiting to Feel Ready: How to Navigate Career Transitions, Burnout, and What's Next with Life Coach Katrina Klooster

Have you ever stood in the middle of a life that looks really good on paper and still felt like something was off? Like a quiet voice whispering, this isn't it anymore...and you didn't know what to do...

13 Mai 47min