The Found Podcast with Molly Knuth15 Jun 2021

Episode 42: Facebook Changes & Benefits for your Small-Town Business

Hey business owner! Do you use Facebook for your business? Have you seen the big changes made in 2021 for your business page? Today, at Small-Minded, I'm walking you through the changes, struggles, and positives of the new Facebook layout for your small-town business! Facebook Changes and Features:

New layout. You now have to transition from your personal account to your business page. This is a major advantage because you no longer have the confusion of which account is being used for likes, comments, etc. Also, it will only show information from brands and businesses you want to connect with on behalf of your business.
Glitches. I'm an avid user of Creator Studio for planning out posts. However, I have been running into some problems when posting. Keep in mind anytime there is a new rollout there are going to be things that don't work, often times I wait a day and the problem is fixed. You can always submit a claim to Facebook for constructive points.
Lower reach. I'm not sure if it's algorithm, content, or the season but what I'm doing is taking new risks. Now is a time to stretch and try new things.
Facebook groups. I have joined groups that are specific to my client's industry. These groups allow you to ask questions, gives you a little extra attention, and drives extra traffic to the Facebook page.
Ads. I have set-up ad campaigns to help increase engagement.
1. Take pictures of your town and share them out.
2. Share stories.
3. Talk about who you help.
4. Show up and share your face!
If you want to to return to your roots and grow organic traffic:

Step by Step Video from Molly! New Facebook Page Layout Walkthrough - Watch Video Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

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