Episode 48: Instagram Best Practices and Updates

Episode 48: Instagram Best Practices and Updates

Today's episode is full of super awesome advice for Instagram and best practices with the new updates made in 2021. Instagram is full of trendy features to market your business, but with so many options between IGTV, reels, stories, hashtags and photos, it can be hard to know what's best for your audience. I'm here to share with you practical and SIMPLE social media marketing advice you can apply to your business Instagram today! Instagram Advice:
  1. Hashtags. The goal of hashtags is for people to find what you have to offer and for you to find and interact with other people in your industry and get ideas. In addition, they can give you extra reach and coverage.
    • 5 minutes liking and interacting intentionally with other accounts.
    • 5 minutes looking up your location and seeing if there are any new businesses in the area you can associate and/or work with.
    • 5 minutes to engage bomb another account.
  2. Spend 15 minutes a few times a week engaging with other accounts.
  3. When you're going to post, share something that is valuable. Second, think of what way you're going to deliver this content. If you have limited time, I would recommend a story. If you're going to make a post, put time into your caption. If you're wanting more reach, I would recommend a video as Instagram is now favoring and rewarding videos by giving you more reach.
  4. Keep it simple. Think of what you needed when you started out your business, create value for that person.
Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

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