150: How To Crush Video Marketing with Billy Gene Shaw

I cannot wait for you all to listen to my conversation with video marketing expert, Billy Gene Shaw. From growing up on welfare and living on the wrong side of the tracks to becoming a highly sought-after and successful speaker and entrepreneur, Billy Gene is living life to the fullest and helping others along the way.

If you're not utilizing video in the social media part of your business, this is your chance to start. Billy Gene lays out a step-by-step plan to get you started and clues you into a few free tools as well. You'll be amazed at how simply it all breaks down. And don't worry if you feel awkward at first – everyone does – and as Billy Gene says, "practice makes better."

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Question Highlights:

• What's one of your superpowers?
• Who is someone who's changed your life?
• What's one thing you're challenged by right now?
• What's your favorite speech you've ever given?
• What's one regret that you have?
• Give us the CliffNotes version of how you were raised, where you grew up and how it's shaped you today?
• How did your money mindset shift over time?
• How do you reconcile having the nice stuff at the same time knowing there are others who need a leg up?
• Is there something you can do or that you're doing to help more minorities succeed?
• Using me {Chris}, what's the first step I should take to using more video on social media?
• What's an appropriate spend-per-day amount for YouTube?
• What else should people know if they want to sell using video?
• How do people join the Gene Pool?
• What role has generosity played in your life?

In This Episode We Talk about:

• Billy Gene's journey from welfare to video marketing guru
• Why Billy Gene dresses and speaks the way he does
• Money mindset
• Why the price of Billy Gene's program will never change
• Minorities and success
• First steps to take when marketing with video/YouTube
• Why it's important to know your audience, who they follow and what their problems are
• Free Google tools that allow you to get data (The Key Word Planner and The Display Planner)
• Dealing with haters and negative comments
• Telling vs. demonstrating
• Why it's important to show your personality in video (smile, joke and laugh)
• The Gene Pool weekly group coaching
• Small everyday acts of generosity
• And so much more…

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Biily Gene's Thoughts…

"My business is not my life; my business is a vehicle to fuel my life."

"Trying to find happiness by serving yourself is almost impossible, but the second you start serving others, everything changes."

"It just feels good to f***ing help people."

"You feel what you focus on."

"Entertain. Educate. Execute."

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Billy Gene is one of the top online marketing influencers, educators, and practitioners in the world. Through his one-of-a-kind online courses and Facebook live-streams, he is revolutionizing the education system by teaching important and necessary entrepreneurial skills that schools aren't teaching.

He spends up to $200k/month on his personal brand leveraging unique video content and ads on billboards, podcasts, Facebook, YouTube and Instagram.

With 22 world-class employees, his ad agency has worked with some of the world's largest franchises and is sought after for their repeated proven success in turning "clicks into customers"…the most lucrative skill set in the world.

Resources

Instagram: @billygeneismarketing

TryTheGenePool.com

For more stories and tips on becoming unapologetically wealthy, follow me @Chriswharder on Instagram and check out fortheloveofmoney.com.