Proof to Product20 Jul 2018

Katie Hunt | Identifying your core values

During Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma's Nest and the topics of having a brand story and establish core values for the company kept coming up. Caroline talked about how it shaped the products they made, the story they told about the brand as well as the products and ultimately, how they communicate with their customers. When we're starting our businesses, most people skip over the part where we identify our mission, core values and long term goals for our business. We get excited about the process of creating, selling and connecting with customers. But, having a strong brand story and leveraging your company's core values within this story are going to help you in several ways. It will provide clarify in your decision making, hiring processes and long term goals for your business. Our core values at Tradeshow Bootcamp are: Community, Collaboration, Education and Giving Back. We treat everyone in our community like family and want to foster a collaborative and supportive network for people to lean on as they grow their business. We educate entrepreneurs so they can make the best decisions possible for their business and I believe in giving back to our community and supporting other entrepreneurs. If you don't have a clear brand story or set of core values. Katie wants you to ask yourself these three questions:

What does the company stand for & value
Where is the company going & what impact does it want to make?
Why does this company exist?

Without clarity around these questions, you may struggle in your decision making and stay stagnant. What are your core values? I'd love for you to join us in our free Facebook Group for Proof to Product and weigh in with what your core values and brand. https://www.facebook.com/groups/prooftoproduct/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(537)

446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are t...

16 Jun 37min

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.I do not take it lightly that you are spending ti...

11 Jun 4min

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the yea...

9 Jun 40min

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're to...

4 Jun 9min

444 | Don't Call It Art with Austin Kleon

Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I'...

2 Jun 32min

Quick Hit: How Do I Differentiate My Products from Everyone Else?

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platform...

28 Mai 7min

4 Ways To Increase Your Product Profit Margins with Katie Hunt [Replay]

Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast.There is a gold mine of information for you to help you grow your business, an...

26 Mai 6min