208 | How winning the Minority Business Women's Grant fast forwarded her business with Tiffany Grimes, Posterity Paper

Think back for a minute to April of 2020. We're all on lockdown from the pandemic and figuring out new routines and ways of life. Now, imagine that you're launching a business for the first time all while homeschooling your children and your business is taking off very quickly…

This was the reality for Tiffany Grimes, founder of Posterity Paper. After winning the Minority Business Women's Grant her business accelerated - she was able to collaborate with brands like A Beautiful Mess and Kids Made Modern.

ON TODAY'S EPISODE:

What products she sells and her primary customers [3:25]

What it was like starting her business in the midst of April 2020 [4:37]

Challenges she faced when she launched her business [6:32]

How adopting creative practices and making meaningful connections has supported her growth [7:29]

How Tiffany incorporates "heart drops" into her life [10:22]

Her experience of being selected for the Minority Business Women's Grant [11:55]

What's surprised her about herself as a business owner [13:58]

How winning the grant changed the trajectory of her business [14:52]

How having support has changed her mindset on hiring [17:10]

Tiffany's thoughts on how this experience will change how she invests in her business [18:04]

Her licensing project with Black Joy Paper [20:24]

Tiffany's experience with Paper Camp [22:41]

What led to her decision to attend Paper Camp [23:44]

What she's focused on next in her business [29:54]

FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP208

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