Proof to Product22 Nov 2022

274 | Focusing on SEO led to over 600% growth in website visitors with Ashley Jankowski | The Typeset Co

When we allocate our time, money, energy and effort in specific areas of our business, we are guaranteed to see growth. For 2022, Ashley Jankowski of the Typeset Co chose to invest in and focus their marketing efforts on SEO and the results have paid off. They've seen over 600% more visitors to their website and their email subscribers have grown.

In this episode we're talking about how The Typeset markets their products including why she's investing in video, stop-motion video, SEO and copywriting support. We talk at length about why Ashley prioritized SEO for the business in 2022, what the process has been like, changes she made on her blog and to her product listing, plus she shares current results and next steps in their plans.

If you haven't listened to Part 1 of this 2-part series with Ashley, I encourage you to go back and listen to episode 273. In part 1 we talked about how she found her overseas manufacturing partners, what that process was like and lessons she's learned along the way. We also talked about how she has strategically expanded into new product categories.

Today's episode is brought to you by our Email Marketing For Product Makers guide which will help you map out a year's worth of marketing emails in under an hour. If you've ever struggled with what to say or how many emails to send to either your wholesale or Direct to Consumer customers, then this tool is for you.

GET FREE ACCESS

You can view full show notes and more at prooftoproduct.com/274

The SEO for Product Based Businesses training replay mentioned in today's episode with Jessica Freeman is available for LABS members. You can find it in our Resources & Tools section within the LABS community.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(540)

Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.I really love using this podcast to spotlight the incredible things that our students ...

25 Jun 7min

447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic

This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close her retail shop and w...

23 Jun 32min

Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platform...

18 Jun 9min

446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are t...

16 Jun 37min

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.I do not take it lightly that you are spending ti...

11 Jun 4min

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the yea...

9 Jun 40min

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're to...

4 Jun 9min

444 | Don't Call It Art with Austin Kleon

Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I'...

2 Jun 32min