276 | Attracting customers, collaborations & partnerships with Kathy Cano-Murillo, Crafty Chica

276 | Attracting customers, collaborations & partnerships with Kathy Cano-Murillo, Crafty Chica

Are you casting a big enough vision for your brand and are you considering all of the different ways to attract new customers and diversify your revenue streams as an artist? Today's guest dreamed big from the start—she modeled her business off of creative women such as JLo and Oprah, and she wants us to consider doing the same.

On today's episode, Kathy Cano-Murillo of the Crafty Chica and I are talking about how consistently showing up authentically, sharing her ups and downs, and having an abundant mindset have led to the successful career that she has today.

We talked about how she has diversified revenue streams and how she attracts customers, collaborations and partnerships. We also discuss Kathy's success with elevating awareness of Latino culture, heritage and her success and expanding access to these products available year round, not just during Hispanic Heritage Month. Kathy is a firecracker and a great example of a seasoned business owner who shows up diligently and consistently does the work and is now reaping the rewards.

Today's episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. We'll be opening up the doors again at the end of the year and everyone on our waitlist will get early access to secure your seat.

JOIN THE WAITLIST

You can view full show notes and more at prooftoproduct.com/276

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Episoder(540)

Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?

Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.I really love using this podcast to spotlight the incredible things that our students ...

25 Jun 7min

447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic

447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic

This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close her retail shop and w...

23 Jun 32min

Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?

Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platform...

18 Jun 9min

446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are t...

16 Jun 37min

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.I do not take it lightly that you are spending ti...

11 Jun 4min

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the yea...

9 Jun 40min

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're to...

4 Jun 9min

444 | Don't Call It Art with Austin Kleon

444 | Don't Call It Art with Austin Kleon

Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I'...

2 Jun 32min

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