283 | Monica Sharma-Patnekar, Business with Monica

283 | Monica Sharma-Patnekar, Business with Monica

How well do you know your customers and I'm not talking just their demographics or their buying preferences; I'm talking about their lifestyle, their desires, and why they make the choices that they make. Our guest today is Monica Sharma-Patnekar from Business with Monica. She is walking us through her three part framework for getting to know our customers better, so that e-commerce brands can build stronger connections and sell more of our products.

Monica is an e-commerce brand mentor and consultant, a purpose driven brand marketing and strategy professional with 17 years of global experience building brands. She's worked across different sectors and companies from Fortune 500 to starting and scaling companies as well. Monica offers high touch coaching and mentorship to small businesses, conscious ecommerce, and product based business owners. She is Dutch by birth and Indian by Heritage, global by choice and education. She's a creative thinker, a dancer, a chai fanatic, and a mom of two girls. I know you're going to learn a lot today from Monica.

Today's episode is brought to you by our Is wholesale right for you? private podcast. Yep, if you want me in your earbuds longer, you can have me. You can get access to this free on-demand private podcastat the link below. This is a 12-part audio series that will help you decide whether wholesale is a good next step for your business. And the best part, you can binge it in less than an hour! After listening to this audio series, two things will be true: 1) You'll know whether you want to pursue wholesale for your product business. 2) You'll have the confidence and action steps to get started with wholesale. Sign up for the Is wholesale right for you? private podcast.

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Today's episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we'll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I'm sharing my own tips for you to move forward confidently with your next steps.

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If you're ready to take the next step in getting to know your real clients through their personalized story, make sure you download Monica's checklist for the 4 D's to help you discover your customers' needs, wants, and desires!

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You can view full show notes and more at prooftoproduct.com/283.

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Episoder(540)

Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?

Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.I really love using this podcast to spotlight the incredible things that our students ...

25 Jun 7min

447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic

447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic

This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close her retail shop and w...

23 Jun 32min

Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?

Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platform...

18 Jun 9min

446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are t...

16 Jun 37min

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.I do not take it lightly that you are spending ti...

11 Jun 4min

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the yea...

9 Jun 40min

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're to...

4 Jun 9min

444 | Don't Call It Art with Austin Kleon

444 | Don't Call It Art with Austin Kleon

Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I'...

2 Jun 32min

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