436: Striking the Right Marketing Balance

436: Striking the Right Marketing Balance

Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it's best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It's important to find the right balance, otherwise you'll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing them in your business and how to measure their success.

Main topics:

  • What is your marketing getting you?

  • Transactional

  • Relational

  • When to use them

  • How to measure success

Main takeaway: Using a combination of both strategies will keep new passionate clients coming into your business, while also helping convert them to paying customers!

Links:

The Long and Short of It by Binet and Field 2013: https://amzn.to/3sebC9Y

Buy PSC Merch

Give us a call! (636) 364-8260

Follow us on: Instagram, Facebook, Twitter

Email us at: feedback@petsitterconfessional.com

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates
Visit: https://www.petsitllc.com
Code: Confessional

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(705)

705: The Numbers You're Ignoring (and Why They Matter) with Chante Dawston

705: The Numbers You're Ignoring (and Why They Matter) with Chante Dawston

Ready to earn a CEU? Start here! Are you truly making money in your pet care business, or just staying busy? In this episode, we sit down with CPA Chante Dawston to unpack what "knowing your numbers" ...

3 Jun 1h

704: Working at 150% (Without Breaking Yourself)

704: Working at 150% (Without Breaking Yourself)

How do we survive the seasons when our business demands more than we feel capable of giving? In this episode, we discuss what it means to operate at 150% capacity and why some seasons require extraord...

1 Jun 25min

703: Cat Sitting Roundtable: A Maturing Industry

703: Cat Sitting Roundtable: A Maturing Industry

What if cat sitting isn't a side-service anymore, but one of the fastest-maturing lanes in professional pet care? Collin sits down with Beth Pasek (Finicky Cat), Shannon Hendon (Ocala Pet Sitting), an...

27 Mai 1h 11min

702: Stop Typing the Same Thing Twice

702: Stop Typing the Same Thing Twice

How do you communicate clearly when you are tired, frustrated, or emotionally depleted? In this episode, we talk about why templates and saved scripts are not robotic shortcuts, but tools that help us...

25 Mai 39min

701: Leaving False Happiness Behind with Shaheen Riaz

701: Leaving False Happiness Behind with Shaheen Riaz

What happens when you realize your "stable" career isn't actually making you happy? Shaheen Riaz spent 16 years in demanding administrative roles before finally choosing to follow her heart into profe...

20 Mai 49min

700: How Fast Can You Reset After a Business Hit?

700: How Fast Can You Reset After a Business Hit?

What do you do when one hard moment in your business is immediately followed by another? In this episode, we talk about the emotional whiplash of client terminations, employee resignations, complaints...

18 Mai 43min

699: The Power of Saying Yes to the Right Clients with Maria Estes

699: The Power of Saying Yes to the Right Clients with Maria Estes

What does it look like to build an entire pet care business around cats? Maria Estes, founder of All About Cats Pet Sitting in Tallahassee, Florida, shares how a side gig started for income and joy gr...

13 Mai 49min

698: Why Employee Retention Starts With Attention

698: Why Employee Retention Starts With Attention

Take the CEU Quiz: https://docs.google.com/forms/d/e/1FAIpQLSdm4lr1fIDcwCwuUdYHsFdEWvGj1xLhGlJeAaWnF1F28aB1vQ/viewform?usp=sharing&ouid=107413215510797164078 How do you keep employees happy when pet c...

11 Mai 44min

Populært innen Samfunn

rss-spartsklubben
alt-fortalt
giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
popradet
konspirasjonspodden
rss-nesten-hele-uka-med-lepperod
rss-henlagt-andy-larsgaard
wolfgang-wee-uncut
rss-espen-lee-usensurert
lydartikler-fra-aftenposten
grenselos
bokmerket-2
synnve-og-vanessa
rss-dette-ma-aldri-skje-igjen
fladseth
rss-siktet
min-barneoppdragelse
frokostshowet-pa-p5