From Buyer Beware to Seller Beware in Agtech

From Buyer Beware to Seller Beware in Agtech

We’ve been thinking a lot recently about how much the world of agtech has changed over the last two decades, and how companies, and more importantly, their customers, are adapting to an increasingly digitally native world. For years, the focus was on educating farmer-customers and post-sales training. But today, sophisticated growers tell their tech partners, and their peer networks, what they want, need, like, and dislike about their tools, often in real time.
Today we dig into this transition, which we think of as the shift in agtech from ‘buyer beware’ to ‘seller beware’. First, we talk to Leet Wilksch of Agbyte, who sits on both sides of the buyer/seller table as farmers have evolved from tech skeptics to discerning buyers. Then, we gain some industry perspective from Jason McNeice and Darren Walford of Trimble Agriculture.

For more information and resources, visit our website.

Episoder(206)

What do LPs Look for In AgTech Funds?

What do LPs Look for In AgTech Funds?

2023 has been a year of both investing and fundraising for us here at Tenacious Ventures. And sitting on both sides of the table has highlighted to us just how much of the investing world is stuck in ...

25 Okt 202340min

How Outside Forces are Shaping the Food System with Ian Proudfoot, KPMG

How Outside Forces are Shaping the Food System with Ian Proudfoot, KPMG

We've spent a lot of time this year talking about the future of specific sub-spaces of the food system– fertilizer, vertical farming, alternative protein, and ag retail, just to name a few. We’ve focu...

11 Okt 202335min

Methane and the Climate Commitments that Matter Most Today

Methane and the Climate Commitments that Matter Most Today

As 2030 looms and the climate commitments made in the last decade come into clear (and often disappointing) focus, one important lesson we’ve learned is that not all greenhouse gasses are created equa...

27 Sep 202335min

Bringing Systems Thinking to the Global Fertilizer Industry with Alzbeta Klein

Bringing Systems Thinking to the Global Fertilizer Industry with Alzbeta Klein

Without a doubt, the global fertilizer sector sits at the center of a complex web of international industries. From energy to mining and food to agriculture, turning deep earth minerals from the far r...

13 Sep 202333min

Marc Arnusch on how farmers are using ChatGPT

Marc Arnusch on how farmers are using ChatGPT

Generative AI tools like ChatGPT have been making waves across the global economy, but it’s not always clear how these language creating tools can make a difference in industries like agriculture. Whi...

6 Sep 202341min

Cultivating Agility at a Multi-Generational Food Company with Standard Meat

Cultivating Agility at a Multi-Generational Food Company with Standard Meat

Innovation in the protein space has most recently seen a lot of hype around “alternative” proteins, from high tech microbe engineering to proprietary science that makes plants into something magically...

16 Aug 202337min

“Who’s investing in agribusiness?” from EvokeAg 2023

“Who’s investing in agribusiness?” from EvokeAg 2023

A few months ago, Matthew got the chance to represent Tenacious on a panel at the Evoke Ag Conference in Adelaide, Australia. The conversation was called “Going Global, Who's investing in Agribusiness...

2 Aug 202337min

Is Vertical Farming Dead? With Sebastien Eckersley-Maslin from Phyllome

Is Vertical Farming Dead? With Sebastien Eckersley-Maslin from Phyllome

In recent years, the vertical farming startup space has been characterized by ecstatic highs and disappointing lows. More than a billion dollars worth of funding has flowed into a relatively small num...

19 Jul 202336min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
finansredaksjonen
utbytte
pengepodden-2
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
arcticpodden