[REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)

[REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)

Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author.

Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding. We then turn to some of Jen's fascinating observations learned from her experience, including raising entrepreneurial children, working with millennials and Gen Z staffers, and implementing the principals of 'Just Ask', behave with humanity, and not thinking in black and white.

Learn More
Subscribe: Apple | Spotify | Google
Follow Ted on twitter at @tseides or LinkedIn
Subscribe Monthly Mailing List
Read the Transcript


Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(826)

André Perold – Investing Through Exponential Change (EP.516)

André Perold – Investing Through Exponential Change (EP.516)

André Perold is the co-founder and CIO of HighVista Strategies, an alternative asset manager overseeing $14 billion that searches for alpha opportunities in structurally inefficient markets. André has...

21 Sep 48min

[REPLAY] André Perold – Pockets of Inefficiency at HighVista Strategies (EP.169)

[REPLAY] André Perold – Pockets of Inefficiency at HighVista Strategies (EP.169)

André Perold, the Co-Managing Partner and Chief Investment Officer of HighVista Strategies, a $4B firm with roots in endowment-style investing that searches for inefficiencies across asset classes. An...

21 Sep 54min

[REPLAY] André Perold – Academic Practitioner (EP.02)

[REPLAY] André Perold – Academic Practitioner (EP.02)

André Perold is the Chief Investment Officer and Co-Managing Partner at HighVista Strategies, where for the last dozen years he has sat at the helm of a now $3 billion fund that takes a multi-asset cl...

21 Sep 49min

AI in the Investment Office – Abby Barlow, Laura Hill, Brian Sugrue, Jenny Heller, John Lawrence, Matt Bank, Kristin Kallergis Rowland, Jon Webster (EP.515)

AI in the Investment Office – Abby Barlow, Laura Hill, Brian Sugrue, Jenny Heller, John Lawrence, Matt Bank, Kristin Kallergis Rowland, Jon Webster (EP.515)

AI is top of mind for everyone in the investment business. Our Summits are abuzz with curiosity about what others are doing. I asked 8 CIOs to share how they're using AI today, including what's worki...

14 Sep 1h 1min

Best of Habit Formation: James Clear

Best of Habit Formation: James Clear

This week's Summer Series concludes with a two-fer on habits. There may be no better way to improve the investment process than to understand what it takes to improve ourselves.  We've got two of the ...

7 Sep 1h 11min

Best of Habit Formation: Katy Milkman

Best of Habit Formation: Katy Milkman

This week's Summer Series concludes with a two-fer on habits. There may be no better way to improve the investment process than to understand what it takes to improve ourselves.  We've got two of the ...

7 Sep 57min

SPECIAL ANNOUNCEMENT: Capital Allocators University Online

SPECIAL ANNOUNCEMENT: Capital Allocators University Online

We're excited to share something we've been working on for a while: we're bringing Capital Allocators University online. For years, CAU has been an in-person, once-a-year cohort of 25 or 30 professi...

3 Sep 15min

Best of Negotiations: Chris Voss

Best of Negotiations: Chris Voss

This week's Summer Series is another two-fer, this time on negotiations. The first is with legendary former FBI-hostage negotiator Chris Voss, the author of Never Split the Difference and founder of t...

31 Aug 44min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-pa-konto
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
lederpodden
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
rss-orjasater
pengesnakk
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
rss-fa-makro
stockup