Does Your Company Have A Reason For Being?

Does Your Company Have A Reason For Being?

There are some organizations that are great. Their employees love coming to work, they have satisfied customers and they make a great impact on their communities. There are also organizations that are not so great. But what makes some organizations great and others not so great?

The answer is, great companies have a reason for being and others do not. A reason for being is a non-conventional mission statement that is comprised of four main things. The first thing is they have something that is unattainable. Something that makes their people reach for the stars and aim high and it gives them something to constantly work towards.

The second component is something that doesn't talk about money or financial gain. When a company only focuses on financial gain it doesn't give employees anything to get behind and it doesn't give them a strong sense of purpose.

The third component is to have something that talks about the impact your organization can bring to the community or the world. What is something your company could do, that fits in with your corporate culture that could better the community outside the walls of your company? An inspirational message is something that people can get behind and get excited about.

The fourth attribute of a reason for being is something that rallies employees and something that gets them excited. Something that makes them want to come into work and give all they have.

Does your organization have a reason for being? If not, it's time to create one.

Episoder(1181)

Ep 150:  Working With Your Spouse, Building a Personal Brand & The Future of Customer Service

Ep 150: Working With Your Spouse, Building a Personal Brand & The Future of Customer Service

Blake Morgan is a keynote speaker, a Customer Experience Futurist and author of the new book, "More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer ...

28 Aug 20171h 14min

Ep 149: Turning Ideas Into Actions, Overcoming Fear, and Embracing What Makes You Unique

Ep 149: Turning Ideas Into Actions, Overcoming Fear, and Embracing What Makes You Unique

Nilofer Merchant is the author of The Power of Onlyness and the recipient of the Thinkers 50 #1 Future Thinker Award. Nilofer began her career in business 25 years ago as an administrative assistant, ...

21 Aug 20171h 3min

Ep 148: Staying Human In A Technology Obsessed World

Ep 148: Staying Human In A Technology Obsessed World

Leena Nair is the Chief Human Resources Officer for Unilever. Since 1992, when she joined Unilever as a trainee, Leena has had many firsts to her credit. Prior to her current role, she undertook a wid...

14 Aug 20171h 7min

Ep 147:  Innovate, Motivate and Activate Your Organization

Ep 147: Innovate, Motivate and Activate Your Organization

Dr. John J. McGowan, is a PhD and he serves as the NIAID Deputy Director for Science Management. In this position, Dr. McGowan provides leadership for scientific, policy, business, and administrative...

7 Aug 20171h 19min

Ep 146: Working With Steve Jobs, Why You Should Never Retire and How Today's Companies are Becoming Soft

Ep 146: Working With Steve Jobs, Why You Should Never Retire and How Today's Companies are Becoming Soft

Nolan Bushnell is a technology pioneer, entrepreneur and engineer. Often cited as the father of the video game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese. Curre...

31 Jul 20171h 6min

Ep 145: Why We Shouldn't Overdesign Employee Experiences

Ep 145: Why We Shouldn't Overdesign Employee Experiences

Georgia Collins is the Senior Managing Director and Co-Leader of the Workplace Strategy Practice at CBRE. CBRE is a Global commercial real estate company that 'helps clients identify opportunities to ...

24 Jul 20171h 14min

Ep 144: How Learning, Education and Language Play Into the Future of Work

Ep 144: How Learning, Education and Language Play Into the Future of Work

John Hass is the Chairman, President and CEO of Rosetta Stone, a language and literacy company with around 1,000 employees in the U.S. and around the world. Prior to Rosetta Stone, Hass spent two deca...

17 Jul 20171h 13min

Ep 143:  The Future of Privacy and Security

Ep 143: The Future of Privacy and Security

Dr. Alissa Johnson, aka Dr. Jay, is the Chief Information Security Officer for Xerox Corporation. She is also the former Deputy Chief Information Officer of the Executive Office of the President. Dr...

10 Jul 20171h 13min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
rss-pa-konto
finansredaksjonen
stockup
boligbobla