151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service.

Jonathan Byrnes, MIT-based expert on profits, pricing, and strategy, is a co-author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (McGraw-Hill, May 11, 2021).

The book illustrates how companies can survive—and win.

CHOOSE YOUR CUSTOMER is a powerful and timely guide for managers to level the playing field against their biggest competitors by choosing and providing value to the right customers by:

  • Identifying and focusing on the customers who are the most profitable.
  • Providing services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use.
  • Supporting your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth.

These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, CHOOSE YOUR CUSTOMER provides detailed and actionable advice on how to compete successfully with the aggressive giants and how to increase profits as a result.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Episoder(499)

102: Current crisis = golden opportunity to transform your life

102: Current crisis = golden opportunity to transform your life

Our clients are often facing crises and catastrophes somewhere in the world. From virus outbreaks to earthquakes, wildfire evacuations and more. And they write to us about their immediate plans to manage the situation. What we find is that they almost always take actions that damage their careers and hurt their lives. They let external factors, the media narrative and their social network influence them to make poor choices that handicap their lives. Often severely. They don't realize that the biggest, fastest and most sustainable way to transform one’s life and career is to leverage a crisis. Don't run from a crisis. Run into a crisis. This is a short episode released on Strategy Skills iTunes channel and YouTube which includes an overview of the full program we released for FC Insiders (StrategyTraining.com/Strategy Training apps). The full program: https://www.strategytraining.com/how-to-manage-a-crises

19 Mar 20207min

101: Interview with McKinsey partner Peter Dahlström on the source of competitive advantage in the digital era

101: Interview with McKinsey partner Peter Dahlström on the source of competitive advantage in the digital era

This is #101 episode of the Strategy Skills podcast. In this episode we interview senior partner at McKinsey & Company Peter Dahlström on the source of competitive advantage in the digital era.  Peter Dahlström leads McKinsey’s client and firm communications. As the global leader for McKinsey Digital’s B2C team, he serves leading institutions in the telecommunications, high-tech, media, and fast-moving consumer-goods industries. Peter is a co-author of FAST TIMES: How Digital Winners Set Direction, Learn, and Adapt.  Access free training episodes from our paid advanced strategy training programs here (opt-in for free to get access): https://www.FIRMSconsulting.com

28 Feb 202058min

100: What a strategy workshop will not give you at the end

100: What a strategy workshop will not give you at the end

An episode 100 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide).  Access free training episodes here (opt-in for free to get access): https://www.firmsconsulting.com

18 Feb 20208min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
utbytte
livet-pa-veien-med-jan-erik-larssen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
finansredaksjonen
pengepodden-2
rss-sunn-okonomi
morgenkaffen-med-finansavisen
rss-rettssikkerhet-bak-fasaden-pa-rettsstaten-norge-en-podcast-av-sonia-loinsworth
lederpodden
okonomiamatorene
rss-investering-gjort-enkelt
rss-markedspuls-2
hr-podden-2