189: Michael Sacca and Mike Belsito, Customer empathy: User persona or jobs to be done?

189: Michael Sacca and Mike Belsito, Customer empathy: User persona or jobs to be done?

Welcome to Strategy Skills episode 189, an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(499)

420: What a strategy workshop will not give you at the end (Strategy Skills classics)

420: What a strategy workshop will not give you at the end (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss what a strategy workshop will not give you at the end. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Feb 20248min

419: The one thing every consulting case study must produce (Strategy Skills classics)

419: The one thing every consulting case study must produce (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss one important thing every consulting case study must produce. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Jan 20248min

418: The most important output in a consulting study | management consulting project | benefits case (Strategy Skills classics)

418: The most important output in a consulting study | management consulting project | benefits case (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss one important thing you always need to present in all of your management consulting projects, a business case. If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Jan 202410min

417: A professor of global politics at University College London, Brian Klaas. FLUKE: Chance, Chaos, and Why Everything We Do Matters

417: A professor of global politics at University College London, Brian Klaas. FLUKE: Chance, Chaos, and Why Everything We Do Matters

Welcome to Strategy Skills episode 417, an interview with the author of Fluke: Chance, Chaos, and Why Everything We Do Matters, Brian Klaas. In Fluke, myth-shattering social scientist Brian Klaas deep-dives into the phenomenon of randomness, unpicking our neat and tidy storybook version of events to reveal a reality far wilder and more fascinating than we have dared to consider. The bewildering truth is that but for a few incidental changes, our lives - and our societies - would be radically different. Offering an entirely new perspective, Fluke explores how our world really works, driven by strange interactions and random events. Brian Klaas grew up in Minnesota, earned his DPhil at Oxford, and is now a professor of global politics at University College London. He is a contributing writer for The Atlantic, host of the award-winning Power Corrupts podcast, and frequent guest on national television. Klaas has conducted field research across the globe and advised major politicians and organizations including NATO and the European Union.  You can find Brian at BrianPKlaas.com and on Twitter @BrianKlaas. Get Brian’s book here: https://rb.gy/gueipv Fluke: Chance, Chaos, and Why Everything We Do Matters Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Jan 202447min

416: Consulting workshop best practices (Strategy Skills classics)

416: Consulting workshop best practices (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss consulting workshop best practices. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Jan 20249min

415: If VCs & Gov. join forces we can solve society’s biggest problems. With venture capitalist and lecturer at Stanford University, Arun Gupta

415: If VCs & Gov. join forces we can solve society’s biggest problems. With venture capitalist and lecturer at Stanford University, Arun Gupta

Welcome to Strategy Skills episode 415, an interview with the author of Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society, Arun Gupta. The book argues that if Business, Government, and Society come together, rebuild trust, and collaborate, we have a generational opportunity to address societal challenges―climate change, cybersecurity, disease outbreaks, food insecurity, and education. The book explains, with hope and passion, how our existing entrepreneurial ecosystem, with the ideals of democracy, can be the foundation for a new mission-driven capitalism. Arun Gupta is a venture capitalist, Lecturer at Stanford University, and Adjunct Entrepreneurship Professor at Georgetown University. He is CEO of NobleReach Foundation, which is focused on catalyzing and inspiring a renewed spirit of national service through innovation. Get Arun’s book here: https://rb.gy/9eu518 Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Jan 202456min

414: How to resign from your job the right way (Strategy Skills classics)

414: How to resign from your job the right way (Strategy Skills classics)

How can you resign from your job with dignity, compassion, and grace, without burning any bridges with your employer? For this episode, let's revisit a Strategy Skills classic where we share simple principles to help you leave your role in a way that leaves a positive impression on your superiors, colleagues, and organization. Do you have a story about resigning? Tell us more with a comment below. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Jan 202418min

413: Best-selling author and Harvard Business School professor, Ranjay Gulati — Courageous Leadership

413: Best-selling author and Harvard Business School professor, Ranjay Gulati — Courageous Leadership

Welcome to Strategy Skills episode 413, an interview with the author of Deep Purpose: The Heart and Soul of High-Performance Companies, Ranjay Gulati. In his book, Ranjay reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Until recently, he chaired the Advanced Management Program, the flagship senior leader executive program, at the school. Professor Gulati has been ranked as one of the top ten most-cited academics in the fields of economics and business by ISI-Incite and has received similar recognition from The Economist, Financial Times, and the Economist Intelligence Unit. Professor Gulati studies how “resilient” organizations—those that prosper both in good times and bad—drive growth and profitability. His work bridges strategy (establishing clear strategic pillars for growth), organizational design (reimagining purposeful and collaborative organizational systems), and leadership (fostering inspired, courageous, and caring execution). Get Ranjay’s book here: https://rb.gy/31r53k Deep Purpose: The Heart and Soul of High-Performance Companies Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Jan 202453min

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