305: Dr. Mindy Weinstein, How to use scarcity to drive sales

305: Dr. Mindy Weinstein, How to use scarcity to drive sales

Welcome to Strategy Skills episode 305, an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(499)

166: Tesla, Elon Musk, and the bet of the century. Tim Higgins (WSJ reporter)

166: Tesla, Elon Musk, and the bet of the century. Tim Higgins (WSJ reporter)

Welcome to Strategy Skills episode 166, an episode with Tim Higgins. Get Tim's new book here: https://amzn.to/3BiHWai Tim Higgins is a reporter for The Wall Street Journal. He writes about tech and auto companies, mostly about Apple and Tesla. You can see him regularly on CNBC as an on-air contributor. Prior to this, he worked for Bloomberg News as writer for the Businessweek magazine. Throughout his career of covering big businesses and US Politics, he has won multiple Society of American Business Editors and Writers, Inc. (SABEW) Awards, has received honorable mention from Loeb Awards, and has been a five-time finalist for the Livingston Awards. POWER PLAY: Tesla, Elon Musk, and the Bet of the Century. Tim Higgins: https://amzn.to/3BiHWai Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

28 Aug 202149min

165: Rob Lachenauer, How family businesses span generations

165: Rob Lachenauer, How family businesses span generations

Welcome to Strategy Skills episode 165, an episode with Rob Lachenauer. Get Rob's new book here: https://amzn.to/3iRZ531 Rob Lachenauer is a Managing Partner and the founding CEO of BanyanGlobal. He has been both a consultant and entrepreneur throughout his career. He was a Vice President and Director of BCG for 9 years where he helped multi-national companies plan and implement strategies. He has also worked with family businesses throughout the world by helping them with decision-making while strengthening family relationships. Rob has frequently contributed to the Harvard Business Review, which includes “Making Better Decisions in Your Family Business,” “What Happens When You Lose Your Mentor,” and “Why I Hired an Executive with a Mental Illness.” He also co-authored Hardball: Are You Playing to Play or Playing to Win? with George Stalk. HBR FAMILY BUSINESS HANDBOOK: How to Build and Sustain a Successful, Enduring Enterprise. Rob Lachenauer: https://amzn.to/3iRZ531 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

1 Aug 202156min

164: Josh Baron, Family business during the pandemic

164: Josh Baron, Family business during the pandemic

Welcome to. Strategy Skills episode 164, an episode with Josh Baron. Get Josh's new book here: " data-userid="751940007443001344" data-orgid= "751940008097312768">https://amzn.to/3iRZ531 Josh Baron is a partner and co-founder of BanyanGlobal, a professor at Columbia Business School, a thought leader and author of Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise (HBR Handbooks). He has worked closely with family-owned companies, foundations and offices for over a decade now. He has been helping these families define their purpose as owners and establish strategies to accomplish their goals. He is also teaching MBA courses on Family Business Management and Managing Conflict in Family Business. He has also written articles for The Huffington Post, Trust & Estates Magazine, and Family Business Magazine, among others. HBR FAMILY BUSINESS HANDBOOK: How to Build and Sustain a Successful, Enduring Enterprise. Josh Baron: https://amzn.to/3iRZ531 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

31 Jul 20211h 3min

163: Is it a good time now or should I wait until I become more senior? Author Program Q&A 2.

163: Is it a good time now or should I wait until I become more senior? Author Program Q&A 2.

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is the 1st of a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Jul 20217min

162: Is this good for my career at this point in time? Author Program Q&A 1.

162: Is this good for my career at this point in time? Author Program Q&A 1.

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is the 1st of a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Jul 20217min

161: How publishing a book fast-tracked me to partnership

161: How publishing a book fast-tracked me to partnership

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is the 1st of a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Jul 202127min

160: Rob Barnett, Increase your hire-ability

160: Rob Barnett, Increase your hire-ability

Welcome to. Strategy Skills episode 160, an episode with Rob Barnett. Get Rob's new book here: https://amzn.to/3i9rMbo Rob Barnett is a headhunter, management executive, podcaster, entrepreneur and author of NEXT JOB, BEST JOB: A Headhunter's 11 Strategies to Getting Hired Now (Citadel, June 29, 2021. He founded Rob Barnett Media in 2018, an inclusive platform for thousands of job-seeking professionals and industry leaders, placing the right people in the best jobs. Rob has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. He was President of Programming at CBS Radio. A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspires people to define and sell their best professional brand. Visit RobBarnettMedia.com.  NEXT JOB, BEST JOB. Rob Barnett: https://amzn.to/3i9rMbo Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

14 Jul 202154min

159: Ash Fontana, The AI-first company

159: Ash Fontana, The AI-first company

Welcome to. Strategy Skills episode 159, an episode with Ash Fontana on the future of AI. Ash just published a great book on AI, THE AI-FIRST COMPANY, please see a link below. THE AI-FIRST COMPANY: https://amzn.to/3zRYW7o Among other insights, Fontana shows readers how to: Make AI your company’s first priority. Identify the most valuable data. Build AI teams. Create AI budgets. Integrate AI with existing processes. Measure its effectiveness. Reinvest the profits from automation to build a competitive advantage. About the Author Ash Fontana became one of the most recognized startup investors in the world after launching online investing at AngelList. He then became a Managing Director of Zetta Venture Partners, the first investment fund that focused on AI. The firm was the lead investor in category-defining AI companies such as Kaggle, Domino, Tractable, Lilt and Invenia.  Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

23 Jun 20211h 3min

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