341: Ex McKinsey expert on war games, John Horn. How to read your competitors

341: Ex McKinsey expert on war games, John Horn. How to read your competitors

Welcome to Strategy Skills episode 341, an interview with the author of Inside the Competitor's Mindset, John Horn, where he shares proven techniques to help businesses think like the competition and understand why they act the way they do. Inside the Competitor’s Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor’s mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own.

John Horn is a professor of practice in economics at the Olin Business School at Washington University in St. Louis. He teaches MBA students microeconomics, macroeconomics, and global business.

John was a Senior Expert in the Strategy Practice of McKinsey & Company for 9 years, working with clients on competitive strategy, war gaming workshops, and corporate and business unit strategy across a variety of industries and geographies. He helped over 100 clients with war game workshops and developed a set of simulation exercises to help companies understand the challenges of reallocating resources. He continues to consult through his LLC: Gateway Competitive Insights.

John has published nine papers in the McKinsey Quarterly and three in the Harvard Business Review, mostly on the application of behavioral economics and competitive insight to business strategy. John has a PhD in economics from Harvard University, where he also received a Masters degree in economics.

Get John’s book here:

Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success. John Horn
https://www.amazon.com/Inside-Competitors-Mindset-Position-Management-ebook/dp/B0B6B6KWQ6/ref=sr_1_1?crid=3ABN4GWJ5ZXMX&keywords=inside+the+competitor%27s+mindset&qid=1682495837&s=digital-text&sprefix=inside+the+competitor%27s+mind%2Cdigital-text%2C293&sr=1-1

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Episoder(499)

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Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

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Joan Magretta, M.B.A (Harvard)., Ph. D., is an award-winning contributor to the HBR, where she was the strategy editor (1990s). Prior to that Joan was a partner at Bain & Company. As part of her distinguished career, Joan worked closely with Michael Porter and published number of important books, including her latest books: What is Strategy: https://amzn.to/2Jp80LV Understanding Michael Porter: https://amzn.to/39EECMj Free training episodes here: https://www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

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