361: Why you should read Bill Matassoni's memoir (Strategy Skills classics)

361: Why you should read Bill Matassoni's memoir (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss why everyone should read Bill Matassoni's book, MARKETING SAVES THE WORLD.

Every now and then, someone comes along and makes the subject of management both fun and insightful. That's what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls "ephemeral things." In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets.

MARKETING SAVES THE WORLD: Stories Why Capitalism Works. Bill Matassoni https://rb.gy/2gjss

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Episoder(500)

686: How VC Shapes Startups with Benjamin Shestakofsky (Strategy Skills classics)

686: How VC Shapes Startups with Benjamin Shestakofsky (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic featuring an interview with the author of Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality, Benjamin Shestakofs...

28 Sep 50min

685: Fair Shake: Women and the Fight to Build a Just Economy (Strategy Skills classics)

685: Fair Shake: Women and the Fight to Build a Just Economy (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic featuring an interview with the authors of Fair Shake: Women and the Fight to Build a Just Economy, Naomi Cahn, June Carbone, and Nancy Levit....

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684: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion (Strategy Skills classics)

684: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growt...

9 Sep 48min

683: Professor of Finance at Copenhagen Business School, Jesper Rangvid, on the End of 40 Years of Falling Interest Rates

683: Professor of Finance at Copenhagen Business School, Jesper Rangvid, on the End of 40 Years of Falling Interest Rates

Jesper Rangvid, professor of finance at Copenhagen Business School, explores what leaders should understand about interest rates, inflation, the cost of capital, prioritization, and AI. Rangvid explai...

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682: Founder and CEO of High Alpha Innovation, Elliott Parker. The Illusion of Innovation (Strategy Skills classics)

682: Founder and CEO of High Alpha Innovation, Elliott Parker. The Illusion of Innovation (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Inn...

2 Sep 48min

681: Harvard's Cornelia Choe on How Great Leaders See Differently

681: Harvard's Cornelia Choe on How Great Leaders See Differently

Cornelia Choe explains why being right is no longer enough for leaders operating in environments of constant change. She calls the problem "perspective blindness": we may be correct about what we see ...

31 Aug 40min

680: Psychotherapist, Glenn Hutchinson, on Why Good People Cheat: What Infidelity Reveals About Decision-Making

680: Psychotherapist, Glenn Hutchinson, on Why Good People Cheat: What Infidelity Reveals About Decision-Making

Glenn Hutchinson, a psychotherapist who developed the personality science behind the assessments used by Match.com, explores one of the most misunderstood aspects of infidelity: why people sometimes v...

26 Aug 45min

679: Director of the K. Lisa Yang Global Engineering and Research Center at MIT, Amos Winter on Global by Design

679: Director of the K. Lisa Yang Global Engineering and Research Center at MIT, Amos Winter on Global by Design

Amos Winter, professor of mechanical engineering and director of the K. Lisa Yang Global Engineering and Research Center at MIT, explains how innovators can create high-performance, affordable product...

24 Aug 58min

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