201: How to Buy a Gorilla w/ David Meikle

201: How to Buy a Gorilla w/ David Meikle

How to Buy a Gorilla?

The good news is that it is a figurative question rather than a literal one! In fact, it is the title of the book written by today's guest, David Meikle.

David has a deep background in advertising, including work with some of the world's most iconic brands, for agencies such as Ogilvy and Mather, where most latterly he was the Managing Director of their Russian business.

The gorilla in question was an award-winning 2007 TV advert in the UK created to advertise Cadbury's chocolate. The advert in question was a 90-second shot of an actor dressed up in a gorilla costume, playing the drums, to the Phil Collins song "In the Air Tonight". The ad was considered a runaway success.

In short, How to Buy a Gorilla is all about buying creative services - using advertising as the example - with a focus on creating productive relationships between procurement, internal marketing, and advertising agencies.

While our conversation is based on the advertising business, the principals we discuss can be applied to any people-based creative services where success may be difficult to define, but that requires an alchemy that goes way beyond the contract to create an environment that enables creative individuals and teams to do their best work.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(916)

875: How to Transform Every Procurement Partnership W/ Kate Vitasek

875: How to Transform Every Procurement Partnership W/ Kate Vitasek

"When you have a great partnership, the value that you can create is unbelievable if you know how to do it." - Kate Vitasek Despite the best intentions, nearly 70% of business partnerships unravel wit...

20 Jul 47min

EP 11: Provider of the Week: Valdera

EP 11: Provider of the Week: Valdera

Chemical procurement's complexity isn't news, but the pace of change – and risk – is climbing fast. With AI sweeping through every corner of the business, leaders charged with sourcing chemicals and r...

15 Jul 24min

874: Building Resilience Beyond Tier One: Hard Truths About Risk and Visibility W/ Harald Nitschinger

874: Building Resilience Beyond Tier One: Hard Truths About Risk and Visibility W/ Harald Nitschinger

"Resilience doesn't mean a supply chain that doesn't see risk. That's impossible. It means setting yourself up to withstand shocks and disruptions." - Harald Nitschinger, Co-founder and CEO, Prewave T...

13 Jul 37min

873: Creating Capacity for Complex Problem Solving W/ Israel Santiesteban

873: Creating Capacity for Complex Problem Solving W/ Israel Santiesteban

"We need to evolve from procurement professionals into business leaders with procurement expertise." - Israel Santiesteban, Former Chief Procurement Officer and Head of Supply Chain The next evolution...

6 Jul 39min

EP 10: Supplier Management as a Connected Discipline W/ Jesse Lee

EP 10: Supplier Management as a Connected Discipline W/ Jesse Lee

"If your business is getting bigger, then supplier management is going to be ever more important to you." - Jesse Lee, Co-founder, CEO of Brooklyn Solutions Procurement's role in managing suppliers is...

1 Jul 31min

872: Beyond Automation: Accelerating Agentic AI Transformation in Procurement W/ Vishal Patel

872: Beyond Automation: Accelerating Agentic AI Transformation in Procurement W/ Vishal Patel

"The future of procurement isn't actually AI. It's people using AI to improve business outcomes and improve their own value add." - Vishal Patel, SVP Product & Customer Marketing at Ivalua Many procur...

29 Jun 28min

871: The New Rules of Procurement Leadership W/ Gary Mizhir

871: The New Rules of Procurement Leadership W/ Gary Mizhir

"I measure success by the number of executives that come to us before they make decisions." - Gary Mizhir, Senior Director Head of Innovation & Excellence, FIS The pressure to move from tactical cost ...

22 Jun 46min

EP 09: Provider of the Week: ProcureAbility

EP 09: Provider of the Week: ProcureAbility

In this Provider of the Week episode of the ProcureTech Insider podcast, host Jyothi Hartley speaks with Darshan Deshmukh, President of ProcureAbility. ProcureAbility is a leading procurement and supp...

17 Jun 25min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-pa-konto
rss-borsmorgen-okonominyhetene
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
rss-skravla-gar
liberal-halvtime
pengesnakk
rss-kron-podden
lederpodden
paretopodden
rss-impressions-2