370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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Episoder(830)

38: Case Interview feedback is not gospel

38: Case Interview feedback is not gospel

Too many aspiring consultants stick too closely to the feedback provided by consulting firms after an interview. The problem with this strategy is that it assumes the feedback is truthful, useful and ...

25 Okt 201115min

37: Lessons from Jan 2012 Internships

37: Lessons from Jan 2012 Internships

In this podcast we extract the most important mistakes, best-practices and lessons learned from our clients who interviewed and are still interviewing through the January 2012 US MBA internships.

19 Okt 201128min

36: Public Sector Consulting

36: Public Sector Consulting

Far too many candidates think public sector work is boring. In fact, just the opposite is true. Public sector work typically falls into 4 categories: national government, regional government, state-ow...

13 Okt 201123min

35: Deloitte S&O vs. McKinsey EM

35: Deloitte S&O vs. McKinsey EM

We have responded to the bolded out part of the question below: "As a person from a big emerging market interested in the long term career in my region, I am thinking about which strategy makes more s...

7 Okt 20119min

34: McKinsey USA or McKinsey EM

34: McKinsey USA or McKinsey EM

We have responded to the bolded out part of the question below: "As a person from a big emerging market interested in the long term career in my region, I am thinking about which strategy makes more s...

1 Okt 201116min

33: Husband Wants to Leave

33: Husband Wants to Leave

We get a variety of queries from all levels of consultants: analysts up to principal. This question came from a female engagement manager in the USA. She was distraught after having worked very hard t...

25 Sep 201112min

32: Managed Out in 4 Months

32: Managed Out in 4 Months

Unfortunately, in management consulting this is something everyone should plan for. Performance or economic conditions can lead to the up-or-out policy being applied. We have had several requests to h...

19 Sep 201118min

31: Deloitte S&O SC drops BCG

31: Deloitte S&O SC drops BCG

This is such a great dilemma. The answer is going to surprise many people. Therefore, pay attention to the logic we apply to answer this question, as well as the real examples we will offer. The optio...

13 Sep 201112min

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