370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

714: Math for English Majors (with Ben Orlin)

714: Math for English Majors (with Ben Orlin)

Welcome to an interview with Ben Orlin, a math teacher turned full-time writer who's on a mission to make mathematics engaging and accessible to all and the author of the book Math for English Majors:...

23 Sep 202441min

713: Please elaborate on a weakness, sample answer (Case Interview & Management Consulting classics)

713: Please elaborate on a weakness, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution...

18 Sep 202412min

712: Why are you interested in this office, sample answer (Case Interview & Management Consulting classics)

712: Why are you interested in this office, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution...

16 Sep 202411min

711: Talk me through your resume, sample answer (Case Interview & Management Consulting classics)

711: Talk me through your resume, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution...

11 Sep 202414min

710: Talk about a leadership example, sample answer (Case Interview & Management Consulting classics)

710: Talk about a leadership example, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution...

9 Sep 202421min

709: Discuss your analytic skills, sample answer (Case Interview & Management Consulting classics)

709: Discuss your analytic skills, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution...

4 Sep 20249min

708: Building a business and professional brand from the ground up (with 3.4 million followers minister, Dr. Sam Adeyemi)

708: Building a business and professional brand from the ground up (with 3.4 million followers minister, Dr. Sam Adeyemi)

Welcome to an interview with Dr. Sam Adeyemi (Ah Day yeh me), a global speaker, strategic leadership expert, minister, and author who has influenced millions of people on success and leadership throug...

2 Sep 202453min

707: How Family Ghosts End Up in the Executive Suite (with MIT Professor Deborah Ancona)

707: How Family Ghosts End Up in the Executive Suite (with MIT Professor Deborah Ancona)

Welcome to an interview with Deborah Ancona, a professor at the Massachusetts Institute of Technology's Sloan School of Management.   In this episode, we explore "family ghosts," a rarely discussed to...

28 Aug 202448min

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