370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

563: The hidden meaning behind failure (Suneel Gupta)

563: The hidden meaning behind failure (Suneel Gupta)

For this episode, let's revisit a Case Interview & Management Consulting classics where we interviewed Suneel Gupta, the author of the international bestselling book Backable (2020). This book is root...

29 Mar 20231h 20min

562: What drives Amazon's success? (with Bill Carr)

562: What drives Amazon's success? (with Bill Carr)

For this episode, let's revisit a Case Interview & Management Consulting classics where we interviewed the former Amazon Digital Media VP, Bill Carr. Bill is the coauthor of Working Backwards: Insight...

27 Mar 20231h 13min

561: Diving deep into enduring business ideas (with Adi Ignatius)

561: Diving deep into enduring business ideas (with Adi Ignatius)

Welcome to an episode with the Editor-in-Chief of the Harvard Business Review Group, Adi Ignatius. In this episode with Adi Ignatius, we discussed timeless pieces from the Harvard Business Review, dee...

22 Mar 202349min

560: Be your own hero (with Carolyn Buck Luce)

560: Be your own hero (with Carolyn Buck Luce)

Welcome to an episode with one of America's most respected and accomplished voices on women as leaders and their relationship with power, Carolyn Buck Luce. Have you ever wondered what the world looks...

20 Mar 20231h 5min

559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost...

15 Mar 202347min

558: Why you need case interview structures (Case Interview & Management Consulting classics)

558: Why you need case interview structures (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss why you need case interview structures. Despite the words "framework" and "structure" used so often, m...

13 Mar 202311min

557: Drowning in case feedback (Case Interview & Management Consulting classics)

557: Drowning in case feedback (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss about candidates drowning in feedback. They want as much good feedback as possible and speak to as man...

8 Mar 20238min

556: Disclosure rules on resumes (Case Interview & Management Consulting classics)

556: Disclosure rules on resumes (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the disclosure rules on resumes. Candidates sometimes divulge too much confidential details, or too li...

6 Mar 20238min

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