370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

531: Living life to the fullest: How to spend your time with no regrets (with Cassie Holmes)

531: Living life to the fullest: How to spend your time with no regrets (with Cassie Holmes)

Welcome to an episode with Cassie Holmes, a professor at UCLA's Anderson School of Management and an award-winning teacher and researcher of time and happiness. In society today, we generally equate p...

7 Des 20221h 5min

530: Integrating emerging leaders with purpose and authenticity (with Bill George)

530: Integrating emerging leaders with purpose and authenticity (with Bill George)

Welcome to an episode with Bill George, former chairman and CEO of Medtronic and currently a professor at Harvard Business School. He has written two of the most enduring leadership classics of all ti...

5 Des 202256min

529: Religion, politics, culture etc. (Case Interview & Management Consulting classics)

529: Religion, politics, culture etc. (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss religion, politics, culture, etc. When interviewing with a partner or associate from a different cultu...

30 Nov 202215min

528: Discuss your analytic skills, sample answer (Case Interview & Management Consulting classics)

528: Discuss your analytic skills, sample answer (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while repl...

28 Nov 20229min

527: Sample answer for "Talk about a leadership example" (Case Interview & Management Consulting classics)

527: Sample answer for "Talk about a leadership example" (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while repl...

23 Nov 202221min

526: Sample answer for "Please elaborate on a weakness" (Case Interview & Management Consulting classics)

526: Sample answer for "Please elaborate on a weakness" (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while repl...

21 Nov 202212min

525: Sample answer for "Talk me through your resume" (Case Interview & Management Consulting classics)

525: Sample answer for "Talk me through your resume" (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while repl...

16 Nov 202214min

524: Sample answer for "Why are you interested in this office?" (Case Interview & Management Consulting classics)

524: Sample answer for "Why are you interested in this office?" (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while repl...

14 Nov 202211min

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