370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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Episoder(830)

491: The compelling saga: How to lead an organization toward success (with Don Schmincke)

491: The compelling saga: How to lead an organization toward success (with Don Schmincke)

Welcome to an episode with best-selling author and dynamic keynote speaker, Don Schmincke. In this episode, Don spoke about the counterintuitive insights of successful companies, why some organizatio...

20 Jul 202254min

490: Elevating your personal brand using LinkedIn (with Judi Hays)

490: Elevating your personal brand using LinkedIn (with Judi Hays)

Welcome to an episode with Judi Hays. Judi is a sought-after LinkedIn expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify ...

18 Jul 20221h 25min

489: Mindset shift: The key to effective communication (with Michael Reddington)

489: Mindset shift: The key to effective communication (with Michael Reddington)

Welcome to an episode with a Certified Forensic Interviewer, Michael Reddington. In this episode, Michael shares his knowledge as a CFI and how interviewing skills can be translated to the business wo...

13 Jul 202259min

488: Seizing opportunities: How Indianapolis kept the Colts (with Fred Glass)

488: Seizing opportunities: How Indianapolis kept the Colts (with Fred Glass)

Welcome to an interview with former Indiana University athletic director, Fred Glass. Get Fred's book here: https://amzn.to/3tCY7hj In this episode, Fred discussed how Indianapolis managed to keep the...

11 Jul 202242min

487: Innovation through customer collaboration (with Ben M. Bensaou)

487: Innovation through customer collaboration (with Ben M. Bensaou)

Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb Many people think that you need a genius leader or need to become a start-up to inn...

6 Jul 20221h 12min

486: A brighter approach to leadership (with Alicia Hare)

486: A brighter approach to leadership (with Alicia Hare)

Welcome to an episode with the CEO of Tournesol, Alicia Hare. In this episode, Alicia spoke about a new and unique approach of leadership calledthe lead brighter approach, which focuses on improving t...

4 Jul 202256min

485: How to thrive and win in M&A (with Mark Sirower)

485: How to thrive and win in M&A (with Mark Sirower)

Welcome to an interview with expert M&A advisor and best-selling author, Mark Sirower. Get Mark's book here: https://amzn.to/39nd0O8 In this episode, Mark elaborated on the meaning of synergy and how ...

29 Jun 20221h

484: How to build genuine connections (with Patricia Stark)

484: How to build genuine connections (with Patricia Stark)

Welcome to an episode with sought-after keynote speaker and coach, Patricia Stark. Get Patricia's book here: https://amzn.to/3MQIzNR In this episode, Patricia spoke about the importance of building a ...

27 Jun 202258min

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