370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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Episoder(830)

435: What is corporate strategy? (Strategy Skills classics)

435: What is corporate strategy? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the most important concepts you need to understand in order to advance your career. Be reminded about what is Co...

5 Jan 202211min

434: Brainstorming

434: Brainstorming

This episode discusses what brainstorming is in consulting and what it is not. You will learn what you should actually do when asked to brainstorm. Enjoying our podcast? Get access to sample advanced ...

3 Jan 20229min

433: How to handle a "horrible" client (Strategy Skills classics)

433: How to handle a "horrible" client (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we answer a question from our audience. Facing a "horrible" client is a common experience in the business world. You could ...

29 Des 202112min

432: The life on a consulting engagement

432: The life on a consulting engagement

In this episode, we spoke about what it is like to be in a management consulting engagement. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Des 202117min

431: Turn uncertainty into opportunity (with Jonathan Brill)

431: Turn uncertainty into opportunity (with Jonathan Brill)

Welcome to an episode with the former Global Futurist at Hewlett Packard, Jonathan Brill. Get Jonathan's new book here: https://amzn.to/3uG0m2F Jonathan Brill is an expert on resilient growth, innovat...

22 Des 202139min

430: A degree doesn't define you as analytical

430: A degree doesn't define you as analytical

In this episode, we spoke about placing a candidate without a strong background and profile but who stands out for being exceptionally analytical.  Enjoying our podcast? Get access to sample advanced ...

20 Des 202119min

429: How to write a book even if you're "too junior" - Author Program Q&A 6

429: How to write a book even if you're "too junior" - Author Program Q&A 6

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help o...

15 Des 20219min

428: The candidate that we took

428: The candidate that we took

In this episode, we spoke about a candidate that we took that did not go well and the important lessons we learned from it. Enjoying our podcast? Get access to sample advanced training episodes here: ...

13 Des 202120min

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