370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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Episoder(830)

419: Is it expensive? Author Program Q&A 4

419: Is it expensive? Author Program Q&A 4

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help o...

10 Nov 202110min

418: What is the ROI? Author Program Q&A 3

418: What is the ROI? Author Program Q&A 3

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help o...

8 Nov 20218min

417: Grow Your Business Via Disruption (with Charlene Li)

417: Grow Your Business Via Disruption (with Charlene Li)

Welcome to an episode with a sought-after public speaker and an influential thought-leader, Charlene Li. Get Charlene's new book here: https://amzn.to/2XhSdFv Charlene Li is a guide on digital transfo...

3 Nov 202154min

416: Rethinking Humanity's Beliefs (with April Rinne)

416: Rethinking Humanity's Beliefs (with April Rinne)

Welcome to an episode with one of the world's leading female futurists, April Rinne. Get April's new book here: https://amzn.to/38iGhFp April Rinne is a navigator in a world of flux. She is guiding in...

1 Nov 202153min

415: EVERYONE should be the Manager (with Gary Hamel)

415: EVERYONE should be the Manager (with Gary Hamel)

Welcome to an episode with one of the world's most influential and innovative business thinkers, Gary Hamel. Get Gary's new book here: https://amzn.to/3DkAvRZ Gary Hamel is the founder of the internat...

27 Okt 20211h 8min

414: Startups and their Wrong Decisions (with Tom Eisenmann)

414: Startups and their Wrong Decisions (with Tom Eisenmann)

Welcome to an episode with the Howard Stevenson Professor of Business Administration of Harvard Business School, Tom Eisenmann. Get Tom's new book here: https://amzn.to/3Dmxqkl Tom Eisenmann, as a Har...

25 Okt 202149min

413: How Publishing a Book Fast-Tracked Me to Partnership

413: How Publishing a Book Fast-Tracked Me to Partnership

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is the 1st of a 10 episode program to help o...

20 Okt 202125min

412: Unleashing Your Employees (with Jeff Kavanaugh)

412: Unleashing Your Employees (with Jeff Kavanaugh)

Welcome to an episode with Jeff Kavanaugh. Get Jeff's new book here: https://amzn.to/3Bfd8Hr Jeff Kavanaugh is the global head for Infosys Knowledge Institute - the research and thought leadership arm...

18 Okt 202154min

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