370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

144: Guidelines When Seeking Help In Case Interviews

144: Guidelines When Seeking Help In Case Interviews

Going into interviews aspiring consultants will be relying an a huge number of people for help: peers, classmates, consulting alumni, consultants, career counselors etc. This podcast offers some simpl...

11 Jul 20136min

142: Barter System in Cases To Ask for Information

142: Barter System in Cases To Ask for Information

A steep hurdle for many candidates is knowing how and when to ask for information / advice from an interviewer. To help our candidates, we developed the barter system / concept to fix this problem usi...

5 Jul 20133min

141: Damaging Resume Cliches Across Firms

141: Damaging Resume Cliches Across Firms

Editing out cliches from Deloitte and Accenture resumes tends to take up the majority of time when we work with candidates from these firms, and the other accounting firms like PWC, E&Y and KPMG. Typi...

29 Jun 201312min

140: Watching cases Vs. Listening to Cases

140: Watching cases Vs. Listening to Cases

When learning cases, it is far more effective to watch a person on Skype or in person. The problem with merely practicing over the phone or another verbal format is that you cannot observe crucial man...

23 Jun 20134min

139: Neat Calculation Sheets Are Important

139: Neat Calculation Sheets Are Important

This podcast explains why neatness and writing style is so important. It is really surprising how little care candidates take in writing in an appealing way, considering that is all the interviewer ca...

17 Jun 20134min

138: McKinsey Weak School

138: McKinsey Weak School

Entering BBM with a weak school on your resume can create problems. Though, all of them tend to be created by the candidates themselves. These consultants tend to have so many incorrect preconceived i...

11 Jun 20135min

137: Mathematical Precision Hurts

137: Mathematical Precision Hurts

As counter-intuitive as this sounds, mathematical precision in cases hurts most candidates. Many candidates focus heavily on being mathematically correct because it is far easier to see if your answer...

5 Jun 20134min

136: Speaking Advice for Cases

136: Speaking Advice for Cases

If you read forums worldwide everyone is obsessed with cracking the case. Yet, most people cannot communicate like a consultant. We hope by reading this post, candidates spend an equal, if not more, t...

30 Mai 20135min

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