373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33.

This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.

The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.

How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing.

You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?

We basically want to increase our market share. How do we take market share?

Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.

Milk is a commodity. Even organic milk is a commodity.

Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.

You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

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Episoder(817)

57: Strategies for Written Case Interviews

57: Strategies for Written Case Interviews

Written cases, pioneered by Monitor Deloitte, and now used by all firms are very intimidating. Written cases actually test core prioritization skills much better than verbal cases, since written case interviews can dump tonnes of data on a candidate. The trick to written cases is to have a filtering system to find the data you need from the worthless data, and of course, recognizing that not all the data is useful. Written cases mirror cases done in case-method schools like Harvard. Lots of data is provided in those cases, but not all is useful. Your job is to find the useful data and that means having a framework upfront.

16 Feb 201218min

56: Richard Ivey Case Interview Advice

56: Richard Ivey Case Interview Advice

Richard Ivey in Southern Ontario is one of the 4 great case schools in the world - along with Harvard, IESE and Darden - and a school with which we have a deep affiliation given our client history. In recent years we have had much fewer clients, but we still retain a deep understanding of the program and receive many queries from Ivey candidates. This podcast details some of the common questions we receive from Ivey candidates in the hope it answers them all in one location. Much of the advice is counter-intuitive and we hope it helps with your own case interview preparation.

10 Feb 201223min

55: Inspiring Asian Client's Story

55: Inspiring Asian Client's Story

As a policy, we do not write much about our clients. However, I felt this story was worth sharing. A candidate from an unknown school, from one of the poorest developing countries in the world, lands an offer at BBM. In fact, the first from her country. I have heavily disguised her details to protect her identity. Note, this client was a Firmsconsulting Emerging Fellow, the very first and the reason we started this program, when she was admitted to our program and is part of the scholarship program we run to identify and groom outstanding individuals from the emerging markets and inner cities.

4 Feb 201231min

54: Summer Reading Books

54: Summer Reading Books

These are the 4 books we recommend for summer reading. Two, are among the most important books for management consulting that we recommend for all management consultants. "McKinsey's Marvin Bower" is a book we recommend to every single and aspiring consultant and is the foundation of understanding the values of management consulting.

29 Jan 20127min

53: Some Consultants mislead

53: Some Consultants mislead

This podcast discusses one of the most common problems for candidates. When consultants are indifferent, unwilling to give bad news or insufficiently informed, they can provide misleading information which costs time and money. The irony is that candidates place too much emphasis on this feedback and sometimes hurt their chances. We discuss the reasons why this happens, common phrases to be aware off and ignore and how to carefully read between the lines when accepting feedback.

23 Jan 201219min

52: Proving our techniques on dialogue

52: Proving our techniques on dialogue

Last week we attended a graduation dinner for a candidate, who insisted we prove to her that it is possible to speak authoritatively on any subject and with zero preparation. She introduced us to a doyen of health economics to test this theory. FYI – we were not prepped in advance and do not know anything about the field. We wanted to show her techniques to manage such situations. Listen to what happens.

17 Jan 201218min

51: Networking Mistakes

51: Networking Mistakes

Tackles some the recent problems we have seen with candidates. We have tried to stay away from conventional advice and address issues not commonly discussed. Since this is largely based on the tactics we advise our clients to follow, it is bound to be counter to the plethora of advice you find in many books and on many sites.

11 Jan 201219min

50: Analyst-Partner mistakes

50: Analyst-Partner mistakes

This long podcast (60 minutes) examines the common mistakes consultants make at each level of their career. I have gone into some detail to explain my own mistakes, and that of former and current colleagues. Some of the advice is counter-intuitive and I have stayed away from generic advice. This will be very useful to aspiring consultants who need to understand what it takes to succeed at each level.

5 Jan 201259min

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