398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is excerpt from TCO IV with Sizan, episode 33. This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element. The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do. How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing. You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more? We basically want to increase our market share. How do we take market share? Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume. Milk is a commodity. Even organic milk is a commodity. Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting. You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Episoder(817)

82: Sanity Checking Estimations in Cases

82: Sanity Checking Estimations in Cases

Many candidates forget to sanity-check their calculations in a case. That is a bad idea. Without a sanity-check there is no way to meaningfully assess the accuracy of your answer. More important, how you perform the sanity check is the key. All sanity-checks must involve the reduction of the answer to a number that you can intuitively compare to your own experiences. Unless you do this, you can never defend your answer.

10 Jul 20125min

81: Follow a Quant-Heavy Engagement

81: Follow a Quant-Heavy Engagement

I have written this from the perspective of the partner, since I was the partner leading this engagement. Consulting engagements at McKinsey and BCG, especially, tend to be naturally analytic in nature. This particular engagement was extremely so since the underlying analytic technique we were trying to use had never ever been successfully applied to a real environment with so many "messy" data points and random events. This podcast will be especially useful to those with physics, math and computer science backgrounds who want to see how consulting firms apply very creative analyses while sticking to the strict guidelines on analytic rigor.

4 Jul 201257min

80: Consulting Career

80: Consulting Career

Despite all the hype about BCG, McKinsey et al, you will only have a great career after these firms if you are astonishingly strategic in your career choices and also get promoted. If you do not get promoted you will spend the rest of your life explaining why you were not managed out - not a pleasant discussion since you will rarely be believed. This podcast explains some of the decisions you will have to make and how to make them.

28 Jun 201223min

78: How to Prepare for September

78: How to Prepare for September

Too many candidates do their case interview preparation in August and September. While we certainly think 6 months is far to long to spend preparing, we believe candidates need to create a list of their development area and use this to decide their preparation time. No time candidates are the same and weaknesses should drive the preparation time in its totality. Choosing average based on what your friends are doing is generally a very, very bad idea.

22 Jun 201218min

77: How PhD Candidates Should Prepare

77: How PhD Candidates Should Prepare

PhD candidates face three unique circumstances. First, they have to overcome the lack of available timing or guidelines for internship interviews since most thesis advisers will be unlikely to reschedule experiments and summer plans to accommodate McKinsey internship requests. Two, PhD's have certain stereotypes which they personally believe and exhibit such as they are less analytic than MBAs. Third, PhD's need to address the weaknesses consulting firms think they have like an inability to prioritize. This podcast touches on the main issues.

16 Jun 201219min

76: Case Competitions Do Not Help

76: Case Competitions Do Not Help

One of the greatest myths is that entering a case competition will help you prepare for a consulting interview and will impress a consulting firm. Neither is true and this podcast explains why. We specifically encourage our clients to avoid case competitions if they can. If mandatory, we insist they put in the least possible effort.

10 Jun 201220min

75: Myths about Management Consulting

75: Myths about Management Consulting

This general podcast describes some of the common misconceptions applicants and even practicing McKinsey/BCG consultants have about their own firms. It will be useful to anyone who wants to understand some of the broad themes and misunderstandings about the profession.

4 Jun 201213min

74: Writing McKinsey Resumes

74: Writing McKinsey Resumes

This podcast examines the 5 "hard" elements McKinsey looks for in a resume. Yet, the main value of this podcast is in discussing the things McKinsey looks for but is very hard to quantify and describe; what is the best bullet to write, what is an achievement oriented bullet, should education go to the top or bottom, should GMAT scores be included etc. These subtle inclusions all contribute to your resume profile and in our experience, we have never seen a resume that did not have to be substantially re-written.

29 Mai 201229min

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