447: The future of collaborative leadership (with Simon Mainwaring)

447: The future of collaborative leadership (with Simon Mainwaring)

Welcome to an episode with a sought after international speaker and leader, Simon Mainwaring. Get Simon's new book here: https://amzn.to/3wxrEZX

Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts in London.

His company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps 'Best for The World' Honoree in 2019. He is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and a Jury Member of PRWeek's 'Purpose Awards' in 2020.

Simon's first book, We First was named as Best Marketing Book of the Year by strategy+business, was a New York Times, Wall Street Journal, and Amazon bestseller. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, and he has been featured on the cover of the National Speaker's Magazine (U.S.).

Prior to starting We First, Simon spent 15 years as a writer, Creative Director and Worldwide Creative Director at the world's top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Toyota, and Motorola, receiving over 60 awards at major advertising festivals including the Cannes Advertising Festival, the One Show, the British Design & Art Direction Awards.

In this episode, Simon talked about the future of business, how leadership is changing and what leaders need to do today to make a difference and be part of a better future.

For leaders and individuals who wants to raise their awareness of the challenges we face today, and how we solve it, this is for you.

Lead with We: The Business Revolution That Will Save Our Future. Simon Mainwaring: https://amzn.to/3wxrEZX

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Episoder(819)

400: The six tools of successful leaders (Monday Morning 8 a.m. #20)

400: The six tools of successful leaders (Monday Morning 8 a.m. #20)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

22 Mar 202132min

399: The perils of low costs (Monday Morning 8 a.m. #19)

399: The perils of low costs (Monday Morning 8 a.m. #19)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

15 Mar 202139min

398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is excerpt from TCO IV with Sizan, episode 33. This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element. The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do. How do you steal market share? 1. Price 2. Place 3. Promotion 4. Product. The 4 Ps of marketing. You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more? We basically want to increase our market share. How do we take market share? Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume. Milk is a commodity. Even organic milk is a commodity. Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting. You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

9 Mar 202115min

397: Rethinking M&A (Monday Morning 8 a.m. #18)

397: Rethinking M&A (Monday Morning 8 a.m. #18)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

9 Mar 202137min

396: Apple disrupts a decades-old value chain migration (Monday Morning 8 a.m. #17)

396: Apple disrupts a decades-old value chain migration (Monday Morning 8 a.m. #17)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

9 Mar 202137min

395: The single biggest strategy shift for the next few decades (Monday Morning 8 a.m. #16)

395: The single biggest strategy shift for the next few decades (Monday Morning 8 a.m. #16)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

22 Feb 202138min

394: Apple car & Amazon's core strategy (Monday Morning 8 a.m. #15)

394: Apple car & Amazon's core strategy (Monday Morning 8 a.m. #15)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

15 Feb 202134min

393: Defense is not a strategy (Monday Morning 8 a.m. #14)

393: Defense is not a strategy (Monday Morning 8 a.m. #14)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

8 Feb 202131min

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