449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

We use the terms junior consultants to loosely refer to anyone at the engagement manager level and below: senior associates, associates, consultants and analysts. Our history of working with so many clients indicates that the best results occur when networking directly with partners. There is no dispute on this point given the difference in our client base between those who networked with partners and those who did not. In this podcast we explain why it is better to network with partners and the inadvertent reasons why junior consultants will be less helpful.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Mar 202411min

Welcome to an interview with the author of Why We Remember: Unlocking Memory's Power to Hold on to What Matters, Dr. Charan Ranganath. In the book, Dr. Charan radically reframes the way we think about the everyday act of remembering. Combining accessible language with cutting-edge research, he reveals the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and plan for the future. Why We Remember is a captivating read that unveils the hidden role memory plays throughout our lives. When we understand its power-- and its quirks--we can cut through the clutter and remember the things we want to remember. We can make freer choices and plan a happier future. Charan Ranganath is a Professor of Psychology and Neuroscience and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory disorders. He has been recognized with a Guggenheim Fellowship and a Vannevar Bush Faculty Fellowship. He lives in Davis, California. Get Charan's book here: https://rb.gy/xfdgjo Why We Remember: Unlocking Memory's Power to Hold on to What Matters Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

13 Mar 202451min

Networking with a partner is counter-intuitive. It is much easier to network with a McKinsey / BCG partner for at least four reasons. First, partners always return emails. Second, partners are generally willing to take a call just to explore your profile. Third, partners are less hung up on things like degrees etc. since they look deeper at a profile. Fourth, partners are accessible with easy to find details. That said, the trick to networking with partners is to treat them as a peer. As soon as you place them on a pedestal, you will kill your networking chances.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Mar 202412min

Welcome to an interview with the authors of Career Forward: Strategies from Women Who've Made It, Christiana Smith Shi and Grace Puma. In this book, the authors challenge negative stereotypes about female ambition, and urge women to be bold, follow their dreams, and seize the chance to lead "big" lives. The secret is to focus on career first, job second. Instead of chasing a better job title or a salary bump, the goal should be a long-range career path that leads to success. "Career forward" means keeping a focus on the future and recognizing that being good at your job is often not enough—that you should take every opportunity to boost your connections, take on "difficult" assignments, and work actively to broaden your skills. Christiana Smith Shi is the former president of Nike's consumer-direct division where she led the company's global retail and ecommerce business. Before that she was a senior partner at McKinsey & Co. Christiana has been named one of the Most Influential Corporate Directors by Women, Inc. She currently leads Lovejoy Advisors, which is focused on digitally transforming consumer and retail businesses. Shi is a graduate of Stanford University and has an MBA from Harvard Business School, where she graduated as a Baker Scholar. She lives in Portland, Oregon. Grace Puma is the former executive vice president and COO of PepsiCo, and before that held senior positions with United Airlines, Kraft Foods, Motorola, and Gillette. A board member of both Organon & Co and Target, she has been ranked on the "Most Powerful Latina" list by Fortune magazine and recognized as the "Executive of the Year" by Latina Style magazine. Puma holds a BA in business administration and economics from Illinois Benedictine University. She lives in Tampa, Florida. Get Career Forward here: https://rb.gy/t7e8f9 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

6 Mar 202449min

Welcome to an interview with the Chief Executive Officer for Churchome, David Kroll. In this episode, David shares his career journey and transition from investment banking to becoming a pastor, highlighting his exposure to extreme success and the realization that money doesn't equate to happiness. David found personal freedom and alignment by pursuing work that aligns with his values. He discusses how he leveraged technology to enhance faith practices and reach a wider audience.  David advises those feeling lost in their careers to keep their eyes open for the next step and to embrace the journey toward their desired destination, acknowledging that it may not be a straight path, and to not be afraid to turn sideways or backward to get there. David Kroll is the Chief Executive Officer for Churchome. Prior to stepping into the CEO role, David began his career within investment banking, wealth management, and technology, and he served in a variety of pastoral roles within Churchome. A loving husband to Jenna and father to William, Teddy, and Charlotte, David is passionate about helping people! Learn more about Churchome and David here: https://www.churchome.org/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

28 Feb 202441min

Welcome to an interview with the author of Winning with Data Science: A Handbook for Business Leaders. This book is a compelling and comprehensive guide to data science, emphasizing its real-world business applications and focusing on how to collaborate productively with data science teams. The book follows the stories of Kamala and Steve, two professionals who need to collaborate with data science teams to achieve their business goals. Akshay Swaminathan is a data scientist who works on strengthening health systems. He earned a degree in Statistics from Harvard University and is an MD candidate and Knight- Hennessy Scholar at Stanford University School of Medicine. He has more than forty peer-reviewed publications, and his work has been featured in the New York Times. He currently leads the data science team at Cerebral. Get Akshay's book here: https://rb.gy/tievb8 Winning with Data Science: A Handbook for Business Leaders Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Feb 202442min

Taking resume feedback is one of the most fundamental steps as you begin your application process and case interview preparation. If done badly, no matter how well you practice for cases, you will not get the interview. Feedback refers to two parts. First, is the philosophy around how you collect the feedback. Second, is the physical steps you take as you are collecting the feedback. Both are equally important. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Feb 202414min

Welcome to an interview with the author of The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. In this book, you will learn to apply 4 holistic and revolutionary processes found in nature to help individuals, teams, and organizations find purpose, fulfill their true growth potential, and leave a living legacy—what Mears calls paying it backward. All designed to fulfill Purposeful Growth, Purposeful Self, Purposeful Work, and a Purposeful Life. Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc. Learn more about Mark here: www.MarkAMears.com https://www.linkedin.com/in/markamears Get Mark's book here: https://rb.gy/20buif The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

14 Feb 202446min