449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(819)

270: Strategy Insight Ratio

270: Strategy Insight Ratio

Young consultants make some very common mistakes when they start out, and I explain how to use the strategy insight ratio to correct these problems.

27 Jun 201510min

269: Misunderstanding "Being Analytic"

269: Misunderstanding "Being Analytic"

Aspiring and some young consultants tend to have a narrow outside-in view of management consulting. They make significant assumptions about why and how strategy studies are done, and try to replicate this assumed behavior. They think "being analytic" means analyzing things before every decision is made.

21 Jun 201511min

268: What Michael Jordan Can Teach You About Strategy

268: What Michael Jordan Can Teach You About Strategy

Aspiring NBA stars make a classic mistake when trying to watch, analyze and replicate the reasons why someone like Michael Jordan was so successful. In this podcast I explain why aspiring management consultants and those in industry make the very same mistake when watching, analyzing and replicating the reasons why McKinsey and BCG are so successful.

15 Jun 201516min

267: Strategy Training Changes at Firmsconsulting

267: Strategy Training Changes at Firmsconsulting

[Update June 11] The 1st strategy training map is live! All 16 steps of strategy planning and 200+ critical points are complimentary to all our members!

9 Jun 201521min

266: Case Studies in Strategy Projects

266: Case Studies in Strategy Projects

It is fair to say that being assigned to develop the case studies to help a team on the strategy study is considered a dead-end role for most consultants. An associate or analyst would much rather want to be leading the corporate strategy analyses, business case or even the business unit analyses versus studying how other companies have tackled the same problem as the client.

3 Jun 201520min

265: Client Lessons: Stanford Masters Student

265: Client Lessons: Stanford Masters Student

This podcast was prepared for clients in our case coaching program. Each week I will consolidate the main questions and challenges clients are facing in the program and use these podcasts to communicate suggestions and advice to your unique preparation needs.

28 Mai 201521min

264: From Siberia's winter plains to an elite university

264: From Siberia's winter plains to an elite university

The Firmsconsulting Emerging Fellows program is a program we run whereby we find and mentor promising young students from impoverished parts of the world. Working with them over several years, we guide them into elite schools and eventually into McKinsey or BCG.

22 Mai 201529min

263: How to read to improve reasoning

263: How to read to improve reasoning

We have a section on the website where I list all of the articles I read on a daily basis: What Firmsconsulting is reading. The thinking was that readers could replicate the reading of a former strategy partner at an elite firm by reading what I read.

16 Mai 201513min

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