453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Episoder(816)

715: Religion, politics, culture etc. (Case Interview & Management Consulting classics)

715: Religion, politics, culture etc. (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss religion, politics, culture, etc. When interviewing with a partner or associate from a different culture, it is very easy to say something which can offend a person. Our very own clients have said seemly innocent things only to have it blow up in their face much later, and sometimes in the interview. We have a strict rule of never discussing religion, politics, culture and ethnicity with clients. This avoids topics which can offend people if the wrong things are said. The issue is not about who right, since this is an issue of personal faith and rationality does not always work. It is best to avoid these topics.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Sep 202415min

714: Do not read your interviewer (Case Interview & Management Consulting classics)

714: Do not read your interviewer (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss about the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Sep 20249min

714: Math for English Majors (with Ben Orlin)

714: Math for English Majors (with Ben Orlin)

Welcome to an interview with Ben Orlin, a math teacher turned full-time writer who's on a mission to make mathematics engaging and accessible to all and the author of the book Math for English Majors: A Human Take on the Universal Language. In this episode, Ben offers insights into his teaching and writing journey, the challenges in teaching math, the unexpected success of his first book "Math with Bad Drawings," and how he balances teaching with his writing career. He also touches on the broader implications of mathematical thinking in various fields, from business to everyday life. Whether you're a math enthusiast, an educator, or someone who's always found math intimidating, this conversation will give you a fresh perspective on the beauty and relevance of mathematics in our world. Ben Orlin is a math teacher who can't draw. His book Math with Bad Drawings (2018) has sold more than 100,000 copies worldwide, and has since been followed by Change is the Only Constant (2019), Math Games with Bad Drawings (2022), and most recently, Math for English Majors (Sept 2024). His work has appeared in The Atlantic, Popular Science, Slate, Vox, and The Los Angeles Times; he himself has appeared in the lines to ice cream stores everywhere. BBC star and leading mathematician Hannah Fry once described him as "terribly bad at drawing" before kindly adding "he's also fantastically clever and charming." Get Ben's new book here: https://rb.gy/ode008 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Sep 202441min

713: Please elaborate on a weakness, sample answer (Case Interview & Management Consulting classics)

713: Please elaborate on a weakness, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Please elaborate on a weakness, sample answer.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Sep 202412min

712: Why are you interested in this office, sample answer (Case Interview & Management Consulting classics)

712: Why are you interested in this office, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why are you interested in this office, sample answer.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Sep 202411min

711: Talk me through your resume, sample answer (Case Interview & Management Consulting classics)

711: Talk me through your resume, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk me through your resume, sample answer.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Sep 202414min

710: Talk about a leadership example, sample answer (Case Interview & Management Consulting classics)

710: Talk about a leadership example, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk about a leadership example, sample answer   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Sep 202421min

709: Discuss your analytic skills, sample answer (Case Interview & Management Consulting classics)

709: Discuss your analytic skills, sample answer (Case Interview & Management Consulting classics)

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Sep 20249min

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