453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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Episoder(817)

276: America Renewed: 2014-2015 Theme

276: America Renewed: 2014-2015 Theme

The majority of business gurus, journalists, periodicals, publications, journals, blogs, fashionistas and reality movie stars talk about the arrival of China like it is preordained by the Oracle. It is not. America has been here before. In fact America has been here 4 times in its history and each time the American model of government, system of capital allocation and creativity helped the country reinvent itself. In the next 18 months, Firmsconsulting will be leading 5 sweeping studies, at real clients, to find solutions to issues which impede US productivity growth. The detailed findings and extensive training videos to help you replicate such a study will be released once the studies are done. We will be bold and analyze some of the most vital and controversial issues including healthcare, immigration and the role of government. This podcast discusses the theme, training material and topic in more detail. Welcome to the era of America Renewed.

2 Aug 201514min

275: America Renewed: Financial Services Study

275: America Renewed: Financial Services Study

For those of you who want an update on where we are in Week 0 of the US financial services study, this podcast will provide a detailed update of the final preparation as the team goes into their on-boarding with just 5 days before the start date. Expect a few podcasts this week since I am leading the onboarding training and it is much quicker, and less rude, to prepare podcasts versus typing up updates in front of the interns. Next week, I will shift back to more written updates with a few podcasts and videos thrown in. Note that this study and the underlying issue of the economics of small business loans is a complex topic. It is best to read the live blog from the beginning to see how we have thought through the issue and structured the team to analyses the hypotheses. Related: - You can read about strategy related articles from our Quarterly - Learn more about financial analysis in our strategy library

27 Jul 201513min

274: How to Become a Management Consultant

274: How to Become a Management Consultant

Our managing partner Michael Boricki gave an interview at Accepted, a well known site for MBA admission.

21 Jul 201549min

273: Changing a Consulting Firm

273: Changing a Consulting Firm

This podcast is a response to the email below. The client wanted to know how to change a consulting firm so that her firm could compete against McKinsey.

15 Jul 201517min

272: Am I a dumb black kid?

272: Am I a dumb black kid?

This podcast is a controversial and thoughtful response to a letter from a reader who overheard his career counselor describing him as a "dumb black kid" who "has no future in business."

9 Jul 201525min

271: Value Modelling: fad or fashion?

271: Value Modelling: fad or fashion?

In this podcast we look at the rise of value modelling as a shiny new management technique in 2003 and its implosion in 2009. Value modelling is a lot like other big trends like the balance scorecard, business process re-engineering etc. which went belly-up.

3 Jul 201519min

270: Strategy Insight Ratio

270: Strategy Insight Ratio

Young consultants make some very common mistakes when they start out, and I explain how to use the strategy insight ratio to correct these problems.

27 Jun 201510min

269: Misunderstanding "Being Analytic"

269: Misunderstanding "Being Analytic"

Aspiring and some young consultants tend to have a narrow outside-in view of management consulting. They make significant assumptions about why and how strategy studies are done, and try to replicate this assumed behavior. They think "being analytic" means analyzing things before every decision is made.

21 Jun 201511min

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