463: What is good marketing? (with Jeff Rosenblum)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about mathematical precision. As counter-intuitive as this sounds, mathematical precision in cases hurts most candidates. Many candidates focus heavily on being mathematically correct because it is far easier to see if your answer of $230MM is the same as the prescribed answer of $250MM. It is human nature to focus on what can be easily measured versus focusing on what should be measured. Candidates tend to confuse mathematical precision with being analytic. They are not the same and candidates should focus on being analytic, as explained in this podcast. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Jul 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about communication skills. If you read forums worldwide everyone is obsessed with cracking the case. Yet, most people cannot communicate like a consultant. We hope by reading this post, candidates spend an equal, if not more, time focusing on their communication skills as well. If you cannot speak like a consultant, you cannot be a consultant. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Jul 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about case details. Candidates are typically surprised to hear they have been declined for not providing sufficient details in a case interview. It usually surprises them since they believe they have provided more than enough case information detail. The difference comes down to how consulting firms define "detail". They are looking for facts and the relationships between issues, while candidates tend to speak in broader terms and are not very good at identifying and explaining the linkages between issues. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Jul 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about the so-what rule for FIT and writing. When thinking through a possible FIT / PEI or cover letter response, most candidates settle on the first idea that comes to mind. Future edits of this idea do not alter the idea, but merely rearrange the wording. That is a bad idea. We use the so-what rule when testing candidates. For their responses we constantly ask "so-what" until the candidate arrives at the core reason for their decision / answer. That core reason is what we want candidates to use. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Jul 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about case solutions. Candidates sometimes prefer to be cautious and offer a solution earlier rather than waiting to fully flesh out the drivers and key issues in a case. The problem with this approach is that if you offer a solution before identifying the problem, it raises concerns to the interviewer about your thinking processes - how can you offer a solution before identifying the problem? This podcast describes this issue in much more detail. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Jul 20236min

Welcome to an interview with the author of The Datapreneurs: The Promise of AI and the Creators Building Our Future, Bob Muglia. In this book, Bob helps us understand how innovation in data and information technology has led us to AI—and how this technology must shape our future.  Bob Muglia is a data technology investor and business executive, former CEO of Snowflake, and past president of Microsoft's Server and Tools Division. As a leader, Bob focuses on how innovation and ethical values can merge to shape the data economy's future in the era of AI. He serves as a board director for emerging companies which seek to maximize the power of data to help solve some of the world's most challenging problems.  The Datapreneurs: The Promise of AI and the Creators Building Our Future. Bob Muglia and Steve Hamm. https://www.amazon.com/Datapreneurs-Promise-Creators-Building-Future/dp/1510778411 Connect with Bob Muglia: Website: https://www.thedatapreneurs.com/ Twitter: https://twitter.com/bob_muglia?lang=en LinkedIn: https://www.linkedin.com/in/bob-muglia-714ba592/ Here are some free gifts for you:Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Jul 202345min

Welcome to an interview with the author of Bold Move: A 3-Step Plan to Transform Anxiety into Power. Bold Move is Dr. Luana Marques' unique, tried and tested method to get you out of your rut and give you the courage to create a more confident and meaningful life. Dr. Luana pinpoints the anxiety at the root of avoidance and shows you how to overcome it and achieve your goals. Dr. Luana Marques is an Associate Professor of Psychiatry at Harvard Medical School (HMS) and the Director of Community Psychiatry Program for Research in Implementation & Dissemination of Evidence-Based Treatments at Massachusetts General Hospital (MGH). Dr. Marques is a national and international expert in Cognitive Behavioral Therapies (CBTs) and a leader in increasing access to scientifically rigorous mental health practices. Her decades of clinical and research experience implementing evidence-based practices encompass all types of roles and settings, from front-line staff to CEOs, diverse communities to organizations, both in the US and globally. Dr. Marques is the Former President of the Anxiety and Depression Association of America (ADAA). Connect with her online at drluana.com or follow her on Twitter at @DrLuanaMarques Get Luana's book here: Bold Move: A 3-Step Plan to Transform Anxiety into Power. Dr. Luana Marques: https://www.amazon.com/Bold-Move-3-Step-Transform-Anxiety-ebook/dp/B0BFX423SN?ref_=ast_author_dp Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Jul 202356min

Welcome to an interview with the Chairman of the BCG Henderson Institute, BCG's think tank for new ideas in management and strategy. Martin has authored numerous books, including Your Strategy Needs a Strategy and The Imagination Machine, a handbook about how to systematically harness imagination to generate new ideas and transform businesses. Get Martin's book here: The Imagination Machine: How to Spark New Ideas and Create Your Company's Future. Martin Reeves and Jack Fuller: https://www.amazon.com/Imagination-Machine-Create-Companys-Future/dp/1647820863 Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Jul 202359min