463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(817)

237: Taking Leadership as an Associate

237: Taking Leadership as an Associate

It is a myth to assume that you are automatically awarded leadership roles as a bright associate or consultant. Competition for these roles are fierce, assuming you get it, and being "awarded" a role is far less useful than having earned the role in the eyes of your peers. In the latter, teams follow you because they choose too. In this podcast I will outline a technique I used throughout my career to find "rules" which could be broken to take control of engagements and earn the trust of peers and teams.

15 Jan 201520min

236: What is a Good Consulting Mentee?

236: What is a Good Consulting Mentee?

What can Darth Vader from Star Wars and monkeys in Africa teach you about effective mentoring? This podcast touches on those things which define a good mentee both in management consulting and for clients seeking a consulting career. The podcast describes the attributes of both an effective mentee and mentor, and the typical behavior of a "good" and "bad" mentee. Surprisingly, a good mentee should actually give you a small headache.

9 Jan 201524min

235: How Age Impacts Consultants and Applicants

235: How Age Impacts Consultants and Applicants

Having spent a large part of my consulting career in my twenties, since I joined the Firm just shy of my 22 birthday, I personally know what it was like to successfully manage a young image. I was generally the youngest analyst, associate or engagement manager on a team, and a very young principal leading teams. I recall several times managing teams where the youngest person was older than myself. Those kinds of situations invariably raise challenges in controlling one's image and client perceptions. In this podcast, I outline 7 things which can be done to control ageism, and begin by defining how younger and older consultants differ in the signals they send.

3 Jan 201527min

234: The Role of Your Significant Other

234: The Role of Your Significant Other

One oversight we have corrected as we have learned more about our clients, is to understand the role their significant others play in their lives and decisions. We tend to assume that the advice we provide, and actions you take, are largely influenced solely by your wishes. That could not be further from the truth. In some ways, your significant other is a major investor and she/he can cause a lot of problems if you take actions not in keeping with his/her wishes. This interesting podcast, examines the decisions of our youngest client and how we helped her understand the implications of her personal choices as she prepares to join McKinsey.

28 Des 201430min

233: Racial Prejudices in Management Consulting

233: Racial Prejudices in Management Consulting

The issue of gender disparities and the increasing African-American ratios in management consulting firms have rightly become important issues. Yet, the latter is a frighteningly narrow interpretation of racial prejudices.

22 Des 201447min

232: McKinsey Paris: Debrief Call After Sasha's Offer

232: McKinsey Paris: Debrief Call After Sasha's Offer

Our client, Sasha recently received an offer from McKinsey Paris for the Operations Practice. This is the third podcast of a series of three interviews with him.

16 Des 201446min

231: McKinsey Paris: Second Coaching of Sasha

231: McKinsey Paris: Second Coaching of Sasha

Our client, Sasha recently received an offer from McKinsey Paris for the Operations Practice. This is the second podcast of a series of three interviews with him.

10 Des 201444min

230: McKinsey Paris: First Coaching of Sasha

230: McKinsey Paris: First Coaching of Sasha

Our client, Sasha recently received an offer from McKinsey Paris for the Operations Practice. This is the first podcast of a series of three interviews with him.

4 Des 201446min

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