487: Innovation through customer collaboration (with Ben M. Bensaou)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking6 Jul 2022

487: Innovation through customer collaboration (with Ben M. Bensaou)

Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb

Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate.

In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance, attributes, price, and other characteristics that customers need and want, or produce a product and service with a powerful market appeal.

Ben M. Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at Harvard Business School in 1998-1999, a Senior Fellow at the Wharton School of Management in 2007-2008, and a Visiting Scholar at the Haas School of Business at the University of California Berkeley in 2013-2015.

He received his PhD in Management from MIT Sloan School of Management, Cambridge, US, and his MA in Management Science from Hitotsubashi University, Tokyo, Japan; his Diplôme d'Ingénieur (MSc) in Civil Engineering and DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, two Grandes Ecoles in France.

His research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organization and culture; (2) Blue Ocean Strategy and value innovation implementation, and roll out processes across the whole organization; (3) how to build social capital within firms; (4) new forms of organizations, in particular networked corporations, strategic alliances, joint ventures, and value-adding partnerships; and (5) the impact of information technology on innovation. Professor Bensaou addresses these issues from an international comparative perspective, with a special focus on Japanese organizations. Professor Bensaou's research on buyer-supplier relations in the US and Japanese auto industries won him the Best Doctoral Dissertation Award in the field of information systems and a finalist nomination for the Free Press Award for outstanding dissertation research in the field of business policy and strategy. His case studies on innovation won the 2006, 2008 and 2009 ECCH Best Case Awards (with Kim & Mauborgne). His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings. He has been a member of the Editorial Board of Information Systems Research, MIS Quarterly and MISQ Executive. He has been listed in the Who's Who in the World since 1998.

He has been consulting for Asian, European and US corporations since 1993. At INSEAD, Professor Bensaou developed two new MBA courses: 'Managing Networked Organisations' and 'Understanding Japanese Business.' He also teaches courses on Competitive Strategy, Innovation, Blue Ocean Strategy and Value Innovation, Information Technology and Comparative Management (in English and French). He was a Visiting Professor at Aoyama Gakuin University, Tokyo, where he taught his 'Information Technology and Corporate Transformation' course. He has also been teaching (in Japanese) in Executive Education programs at Keio Business School, Tokyo, Japan.

Get Ben's book here:

Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA. Ben M. Bensaou: https://amzn.to/3xpI9Zb

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(819)

336: Joining McKinsey with a 2.1 GPA

336: Joining McKinsey with a 2.1 GPA

Here we share the very detailed approach we used to place a client, into McKinsey USA, with a 2.1/4.0 GPA. This is the lowest GPA we have ever placed into McKinsey since Firmsconsulting was founded. If you genuinely find our podcasts useful, we would sincerely appreciate you leaving a genuine review on iTunes. The mission of Firmsconsulting is to make the world better by arming leaders around the world with the necessary skills to solve mankind's toughest problems. The simple step of leaving a genuine iTunes review will help us greatly in pursuing our mission. Good luck to everyone going through the case interview recruitment process.  Kris kris @ firmsconsulting.com SIGN UP TO RECEIVE FREE TRAINING VIDEOS HERE KEEP IN TOUCH: Facebook / Twitter / LinkedIn / Instagram WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

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335: How to set bold goals

335: How to set bold goals

In this #335th and new episode of the Consulting & Case Interviews complimentary podcast, audio version, we continue the conversation started in the previous episode. We discuss a practical example of doing something other people may disagree with. We also touch on idealizing goals (especially during the case interview process) and how to set bold goals while dramatically reducing the pressure. We hope this podcast will make at least a small difference in your career.  Kris kris @ firmsconsulting.com SIGN UP TO RECEIVE FREE TRAINING VIDEOS HERE KEEP IN TOUCH: Facebook / Twitter / LinkedIn / Instagram WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

9 Aug 201813min

334: Seeking external validation? How it impacts your case interviews, career and life

334: Seeking external validation? How it impacts your case interviews, career and life

In this #334 and new episode of the Consulting & Case Interviews complimentary podcast, audio version, we help listeners understand how seeking external validation impacts your case interviews, career and life. This iTunes podcast channel is routinely ranked in the Top-10 worldwide for careers. Thank you for listening and making us the world's most popular consulting & case interview podcast. Kris kris @ firmsconsulting.com SIGN UP TO RECEIVE FREE TRAINING VIDEOS HERE KEEP IN TOUCH: Facebook / Twitter / LinkedIn / Instagram WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

25 Jul 201815min

333: When to use interviewer-led vs. interviewee-led styles

333: When to use interviewer-led vs. interviewee-led styles

Hi everyone, In this #333 and new episode of the Consulting & Case Interviews complimentary podcast, audio version, we answer when to use interviewer-led vs. interviewee-led styles. This iTunes podcast channel is routinely ranked in the Top-10 worldwide for careers. Thank you for listening and making us the world's most popular case interview podcast. This podcast is available on our Apps in the complimentary section where NO subscription/membership is needed. Download our Apple and Android Apps, click on browse and scroll to the "Complimentary: no subscription needed" section. You will find the podcast under the "Case Interviews and Management Consulting" channel. If you find FC podcasts helpful, please consider leaving a review for our Apps and/or iTunes channels. We hope this podcast will make at least a small difference in your career. Do not hesitate to post any questions/comments. Until next time, go and make change happen. Learn. Apply. Advance. Kris kris@firmsconsulting.com SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

8 Jul 201811min

332: Why is Business Judgment So Hard to Build?

332: Why is Business Judgment So Hard to Build?

Hi everyone, In this 332nd and new episode of the Case Interview & Management Consulting complimentary podcast we discuss a crucial element that determines success in the case interview process as well as broader business and life. Of course, we are talking here about business judgment. Sincerely, Kris Partner kris@firmsconsulting.com SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

2 Mar 201812min

331: Can You Complain About a Bad Case Interview Experience?

331: Can You Complain About a Bad Case Interview Experience?

This podcast is currently available on our new Apps in the complimentary section where NO subscription/membership is needed. Download our Apple and Android Apps, click on browse and scroll to the "Complimentary: no subscription needed" section. You will find the podcast under the "Case Interviews & Management Consulting" channel. If you find our podcasts useful, we would sincerely appreciate you leaving a genuine review for our Apps and/or iTunes channels. Although this may seem like a small step, these reviews will help us enormously. Our goal is to help our clients solve mankind's toughest problems. The simple step of leaving a genuine review will help us greatly in pursuing our mission. Thank you in advance. Do not hesitate to reach out if you have any questions on how to make the most of FC training or if you have any comments/feedback. Sincerely, Kris Partner kris@firmsconsulting.com SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

4 Feb 201812min

330: How to Position an Online Degree?

330: How to Position an Online Degree?

Hi everyone, In this 330th and new episode of the Case Interview & Management Consulting complimentary podcast, audio version, we discuss how to position an online degree. We address what to consider if you are selecting an online degree to complete and what is important if you are in the process of completing an online degree. We also discuss 2 most important things to get an interview if you are trying to break into consulting with an online degree. This podcast is currently available on our new Apps in the complimentary section where NO subscription/membership is needed. Download our Apple and Android Apps, click on browse and scroll to the "Complimentary: no subscription needed" section. You will find the podcast under the "Case Interviews & Management Consulting" channel. If you find our podcasts useful, we would sincerely appreciate you leaving a genuine review for our Apps and/or iTunes channels. Although this may seem like a small step, these reviews will help us enormously. Our goal is to help our clients solve mankind's toughest problems. The simple step of leaving a genuine review will help us greatly in pursuing our mission. Thank you in advance. Do not hesitate to reach out if you have any questions on how to make the most of FC training or if you have any comments/feedback. Sincerely, Kris Partner kris@firmsconsulting.com SIGN UP FOR OUR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING KEEP IN TOUCH: Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

27 Jan 201813min

329: Confusing Being a Critic for Critical Thinking

329: Confusing Being a Critic for Critical Thinking

Hi everyone,  In this 329th and new episode of the Case Interview & Management Consulting complimentary podcast, audio version, we discuss a very common problem of confusing being a critic for critical thinking and how it limits your ability to learn.  This podcast is currently available on our new Apps in the complimentary section where NO subscription/membership is needed. Download our Apple and Android Apps, click on browse and scroll to the "Complimentary: no subscription needed" section. You will find the podcast under the "Case Interviews & Management Consulting" channel.  If you find our podcasts useful, we would sincerely appreciate you leaving a genuine review for our Apps and/or iTunes channels. Although this may seem like a small step, these reviews will help us enormously.  Our goal is to help our clients solve mankind's toughest problems. The simple step of leaving a genuine review will help us greatly in pursuing our mission. Thank you in advance.  Do not hesitate to reach out if you have any questions on how to make the most of FC training or if you have any comments/feedback.  Sincerely,  Kris Partner kris@firmsconsulting.com

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