487: Innovation through customer collaboration (with Ben M. Bensaou)

487: Innovation through customer collaboration (with Ben M. Bensaou)

Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb

Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate.

In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance, attributes, price, and other characteristics that customers need and want, or produce a product and service with a powerful market appeal.

Ben M. Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at Harvard Business School in 1998-1999, a Senior Fellow at the Wharton School of Management in 2007-2008, and a Visiting Scholar at the Haas School of Business at the University of California Berkeley in 2013-2015.

He received his PhD in Management from MIT Sloan School of Management, Cambridge, US, and his MA in Management Science from Hitotsubashi University, Tokyo, Japan; his Diplôme d'Ingénieur (MSc) in Civil Engineering and DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, two Grandes Ecoles in France.

His research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organization and culture; (2) Blue Ocean Strategy and value innovation implementation, and roll out processes across the whole organization; (3) how to build social capital within firms; (4) new forms of organizations, in particular networked corporations, strategic alliances, joint ventures, and value-adding partnerships; and (5) the impact of information technology on innovation. Professor Bensaou addresses these issues from an international comparative perspective, with a special focus on Japanese organizations. Professor Bensaou's research on buyer-supplier relations in the US and Japanese auto industries won him the Best Doctoral Dissertation Award in the field of information systems and a finalist nomination for the Free Press Award for outstanding dissertation research in the field of business policy and strategy. His case studies on innovation won the 2006, 2008 and 2009 ECCH Best Case Awards (with Kim & Mauborgne). His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings. He has been a member of the Editorial Board of Information Systems Research, MIS Quarterly and MISQ Executive. He has been listed in the Who's Who in the World since 1998.

He has been consulting for Asian, European and US corporations since 1993. At INSEAD, Professor Bensaou developed two new MBA courses: 'Managing Networked Organisations' and 'Understanding Japanese Business.' He also teaches courses on Competitive Strategy, Innovation, Blue Ocean Strategy and Value Innovation, Information Technology and Comparative Management (in English and French). He was a Visiting Professor at Aoyama Gakuin University, Tokyo, where he taught his 'Information Technology and Corporate Transformation' course. He has also been teaching (in Japanese) in Executive Education programs at Keio Business School, Tokyo, Japan.

Get Ben's book here:

Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA. Ben M. Bensaou: https://amzn.to/3xpI9Zb

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(817)

122: Why Candidates Fail Profit Cases

122: Why Candidates Fail Profit Cases

Most candidates would tackle a McKinsey profitability case by presenting a revenue-cost framework and offer options to lower costs and increase revenue. The reality is that such a framework and explanation shows a deep misunderstanding of business and business strategy. In this podcast, we present the correct way to understand profitability cases which require candidates to understand the growth and cost of growth needs of shareholders. This logic never fails to impress interviewers.

7 Mar 20134min

121: Six Priorities for Case Interviews

121: Six Priorities for Case Interviews

This podcast provides a simple set of priority areas that a novice aspiring consultant should focus upon in the building up to the MBA full-time September interviews. It ties together themes from existing podcasts but presents them in the format of a case interview preparation roadmap.

1 Mar 20139min

120: Brainstorming With Definitions

120: Brainstorming With Definitions

Brainstorming is very difficult and a crucial skill to have when solving cases, especially with McKinsey where the interviewer will constantly ask you to probe and brainstorm different areas of the case. This podcast examines the initial parts of the brainstorming structure. Since brainstorming happens in such a rapid-fire format and appears unstructured, the speed at which it is done creates the illusion it lacks structures. Yet, it does have structure, but is merely done very quickly in the candidate's mind. This podcast will teach candidates how to generate a structure/definition that can be used to guide the development of options or paths in the brainstorm.

23 Feb 20134min

119: Capturing And Using Feedback Correctly

119: Capturing And Using Feedback Correctly

Candidates good through a lot of trouble finding practice partners and reaching out to current and former consultants. We do, however, find that despite all of this effort, they tend to be very weak at the manner in which they capture valuable lessons. There is far too little planning and it is largely a trial and error process. They reach out to 10 people hoping that at least 3 will provide great feedback and possibly 7 will provide some feedback. We find the best candidates have a list of items that they want assessed in the practice session and this rolling list is continuously being updated after every session.

17 Feb 20134min

118: Math and Estimation Case Guidelines

118: Math and Estimation Case Guidelines

In this podcast we examine the performance of our clients to isolate best practices you can use in your own math calculations in cases. The best practices focus heavily on the types of math calculations where the candidate must structure an analyses approach, estimation cases, and is then either given data or must make assumptions to arrive at a final answer.

11 Feb 20135min

117: Giving Interviewers Benefit of the Doubt

117: Giving Interviewers Benefit of the Doubt

This podcast is about the importance of you, the candidate, never ever giving the interviewer the benefit of the doubt, why this is vital, how to do this in a case and the improvement it will immediately deliver. The main value of adopting this mindset is that you tend to explain everything to the interviewer because you assume he is not aware of all the answers. If you enter an interview, assuming the interview is "perfect" you will tend to make assumptions which hurt your chances and damage your image.

5 Feb 20138min

116: Confidence and Content Traps in Case Interviews

116: Confidence and Content Traps in Case Interviews

This podcast is about the impact of confidence on cases and the importance of avoiding the content trap. We use simple ratios to explain why you need to be confident and how the content-trap sinks many candidates. The content trap occurs when a candidate tends to have poor knowledge of the first principles of cases and rather relies on completing as many cases as possible in the hopes of memorizing all possible frameworks. This is a losing strategy since they are not learning how to solve cases.

30 Jan 201310min

115: Important Case Interview Elements to Consider

115: Important Case Interview Elements to Consider

Analyzing customers, competitors and the market: 3 areas which must always be considered in cases, even when it is not clear why. In essence, all businesses exist to serve customers. A business cannot exist without customers and to understand demand you must understand customers. The ability to meet demand is impacted by competitors/substitutes and market barriers like legislation, inflation etc. Therefore, these three areas must be analyzed in cases where demand may be an issue.

24 Jan 20139min

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