516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz.

In this episode, Amanda shares her insights as a media expert about Netflix's recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy.

Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, digital distribution, the future of television, the business of media, and net neutrality.

Amanda leads the Transforming Media Industries research project in the Digital Media Research Centre at Queensland University of Technology. She is the author, coauthor, or editor of eleven books that explore television and media industries, including Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand, Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars, We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized, and Portals: A Treatise on Internet-Distributed Television.

Her most recent books explore the connections between internet-distributed services such as Netflix and the legacy television industry, as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR's Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network), and has been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men's Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosts the Media Business Matters podcast, and tweets about television and media @DrTVLotz.

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Episoder(815)

23: Consultant to Partner

23: Consultant to Partner

Most people have a romanticized view of management consulting work. Usually wrong. I wanted to talk about my typically day/week as an associate (MBA level) consultant, and particularly how that changed as I moved up the ranks to the partnership. It will help you understand why mental math is so useful, as well as the extreme stresses of the job. Keep in mind that I was a very, very driven partner. It was very normal for me to work most of Saturday and Sunday and I typically traveled on a Saturday night so I could arrive in a new city the day before the week began. This allowed me to adjust and prepare adequately for the week ahead. Many partners could, and do travel less. I still maintain an aggressive work and travel schedule and have never formed a family. It all depends on priorities and client demands.

27 Jul 201125min

22: McKinsey's True Impact

22: McKinsey's True Impact

Just about every potential candidate we screen talks about the impact management consulting has on major corporations and governments around the world. Indeed, that remains an alluring reason to join BBM. In this podcast, I wanted to discuss the true impact of management consulting, by reflecting on one of my own projects, and discussing the real power and responsibility of management consulting. This will help you understand why cases are so tough. When thinking about the role and impact of management consultants, you must always remember the law of scarcity. There is never ever enough investment and jobs to go around. Therefore, when we advise on a plant being built in Poland versus Romania or entering Brazil today and Indonesia later, there will be winning families and losing families. There is no way around it. In the short term, someone will suffer. Your job is to make sure the client benefits no matter the emotional fallout. And there is always emotional impact. It cannot be avoided, though junior consultants are almost always shielded from it.

21 Jul 201125min

21: A tough client's lessons and failures

21: A tough client's lessons and failures

Podcast: Day 0 with a tough candidate Early this year, we spent a week in Middle East helping a candidate prepare for his case interviews. The son of a former client, this series of podcasts outlines the difficulties of placing someone starting from a zero base of preparation. I mean zero. We have changed some details but all the insights and examples are real. We were brought in to spend an entire week taking this candidate through a crash course in case preparation. In this first podcast we clearly outline the challenges we would need to overcome.

15 Jul 201123min

20: The types of cases that exist

20: The types of cases that exist

Many candidates are confused between the different types of cases: interviewer led, interviewee led, brainstorming, market entry, market sizing etc. In this podcast we will discuss the different types of cases you will face and where you will likely encounter them.

9 Jul 201111min

19: Types of cases between firms

19: Types of cases between firms

McKinsey, BCG, Bain and Roland Berger use similar but not the same case styles. Within even one firm, styles may differ. Each firm uses a very different interview style. We discuss the different styles to expect and how to handle the questions you will encounter. We also rank the difficulty of the cases from each firm. Expect some counter-intuitive ordering.

3 Jul 201114min

18: Comparing Offers between firms

18: Comparing Offers between firms

How do you pick the firm to build your career: prestige, ranking, salary, feedback from friends or friendliness of the interviewer? Actually none of these will help you. In this podcast we explain how outstanding consultants build their careers and what you need to consider when choosing a firm.

27 Jun 201113min

17: Arithmetic skills actually needed for cases

17: Arithmetic skills actually needed for cases

We were forced to prepare this podcast after realizing how poorly candidates prepare for the arithmetic rigor they need to display. For some reason candidates believe practicing hundreds of math problems make them better at math. This is not how to learn math in cases. This podcast gives you proper guidance on learning arithmetic for cases, and how to communicate this competency.

21 Jun 201112min

16: Advising a McKinsey Consultant

16: Advising a McKinsey Consultant

On Monday this week, we had an early lunch at Crush restaurant at King West in Toronto. We wanted to advise a recently placed McKinsey associate who was struggling to make the transition. The challenges he faced provide an interesting perspective on what skills you will need as a consultant, and related to this, what you need to show in an interview.

15 Jun 201117min

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