516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz.

In this episode, Amanda shares her insights as a media expert about Netflix's recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy.

Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, digital distribution, the future of television, the business of media, and net neutrality.

Amanda leads the Transforming Media Industries research project in the Digital Media Research Centre at Queensland University of Technology. She is the author, coauthor, or editor of eleven books that explore television and media industries, including Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand, Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars, We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized, and Portals: A Treatise on Internet-Distributed Television.

Her most recent books explore the connections between internet-distributed services such as Netflix and the legacy television industry, as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR's Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network), and has been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men's Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosts the Media Business Matters podcast, and tweets about television and media @DrTVLotz.

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Episoder(819)

344: Consulting Interview Questions. What advantage PhD students have over MBAs and undergrads?

344: Consulting Interview Questions. What advantage PhD students have over MBAs and undergrads?

"Consulting Interview Questions: What advantage PhD students have over MBAs and undergrads?" is episode #344 of our Case Interviews & Management Consulting iTunes channel, ranked top 5-10 in many countries worldwide for careers. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

3 Feb 201920min

343: The Consulting Offer participants. Enter Haris

343: The Consulting Offer participants. Enter Haris

In this episode, we introduce you to another participant from The Consulting Offer IV.  KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

3 Feb 20198min

342: The Consulting Offer participants. Enter Francisco

342: The Consulting Offer participants. Enter Francisco

In this episode, we introduce you to another participant from The Consulting Offer IV.  KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. http://www.marketingsavestheworld.com https://www.firmsconsulting.com

8 Jan 201920min

341: TCO Intro participants. Enter Dylan

341: TCO Intro participants. Enter Dylan

In this episode, we introduce you to another participant from The Consulting Offer IV.  KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. http://www.marketingsavestheworld.com https://www.firmsconsulting.com

5 Jan 201911min

340: Interview with Bill Matassoni

340: Interview with Bill Matassoni

Every now and then, someone comes along and makes the subject of management both fun and insightful. That's what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls "ephemeral things." In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. We will soon release Bill Matassoni's memoir and documentary series. If you would like to read a bonus chapter, view advance content and receive other exclusive strategy material, please sign up below. http://www.marketingsavestheworld.com https://www.firmsconsulting.com

30 Nov 201846min

339: Insights from 80% McKinsey & BCG Placement Rate

339: Insights from 80% McKinsey & BCG Placement Rate

In this detailed episode we discuss the steps we took to achieve our unprecedented 80% McKinsey & BCG placement rate. This means of all the clients we have admitted, 80% have joined McKinsey or BCG. The remaining 20% have joined other consulting firms, banks, PE, VC, technology firms etc. Firmsconsulting mainly admits candidates with very challenging backgrounds. We seek out clients who have potential but have not always had the opportunity to realize that potential. Therefore, our very high placement rate is not due to having naturally stronger clients. We use advanced and proprietary teaching techniques to bring out the best in clients who are not an obvious fit for McKinsey. This episode will discuss some of those techniques. If you genuinely find our apps/podcasts useful, we would sincerely appreciate if you leave a review for our apps and/or iTunes channels. It can be done anonymously and this small gesture helps us more than you think. To get access to selected episodes from our paid programs opt-in for email updates on MarketingSavesTheWorld.com & FirmsConsulting.com Kris kris @ firmsconsulting.com SIGN UP TO RECEIVE FREE TRAINING VIDEOS HERE KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn / WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

28 Okt 201856min

338: Management Consulting: Your Ego is Your Enemy

338: Management Consulting: Your Ego is Your Enemy

Since this is the time of year when FC members are going to be negotiating salaries, attending case interviews and anxiously making decisions, we thought it is a good idea to once again reflect on ethics and values. At times like these many sometimes feel that if they could just cut this corner now, everything will be OK... We want to provide some context for how to make decisions that will not only make you feel better in the long term, but will actually leave you better off financially. In this episode we use some interesting anecdotes from Firmsconsulting to articulate these points. If you genuinely find our podcasts useful, we would sincerely appreciate you leaving a genuine review on iTunes. The mission of Firmsconsulting is to make the world better by arming leaders around the world with the necessary skills to solve mankind's toughest problems. The simple step of leaving a genuine iTunes review will help us greatly in pursuing our mission. Good luck to everyone going through the case interview recruitment process.  Kris kris @ firmsconsulting.com SIGN UP TO RECEIVE FREE TRAINING VIDEOS HERE KEEP IN TOUCH: Facebook / Twitter / LinkedIn / Instagram WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

14 Okt 201815min

337: From Africa to MBB (McKinsey, BCG and Bain) Europe - Management Consulting  Jobs

337: From Africa to MBB (McKinsey, BCG and Bain) Europe - Management Consulting Jobs

Listen to how this bright and talented lady joined MBB Europe, while based in Africa, despite significant odds. She had no business background whatsoever, graduated from a non target school in a developing country, had never even heard of a consulting club and was previously rejected in the 1st round with MBB (MBB = McKinsey, BCG and Bain). She also experienced excessive discrimination in her home country and we discuss this fallout. These are the kinds of clients in which Firmsconsulting specialiazes. Those with great potential but far from an easy path moving forward. If your background is not ideal listen to this client's story to see that everything is possible if you are disciplined and follow the right guidance. If you genuinely find our podcasts useful, we would sincerely appreciate you leaving a genuine review on iTunes. The mission of Firmsconsulting is to make the world better by arming leaders around the world with the necessary skills to solve mankind's toughest problems. The simple step of leaving a genuine iTunes review will help us greatly in pursuing our mission. Good luck to everyone going through the case interview recruitment process.  Kris kris @ firmsconsulting.com SIGN UP TO RECEIVE FREE TRAINING VIDEOS HERE KEEP IN TOUCH: Facebook / Twitter / LinkedIn / Instagram WANT TO LEARN FROM FORMER STRATEGY PARTNERS? REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

7 Okt 201851min

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