516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

516: Netflix with ads: Is it a good strategy? (with Amanda Lotz)

Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz.

In this episode, Amanda shares her insights as a media expert about Netflix's recent announcement that they are introducing an ad-supported version of their streaming service. She spoke about the challenges that Netflix may face as it goes down the advertising route. Amanda discussed the pros and cons of a subscription-based model versus an advertisement-based model and what it will be for Netflix as it launches its new strategy.

Amanda Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, digital distribution, the future of television, the business of media, and net neutrality.

Amanda leads the Transforming Media Industries research project in the Digital Media Research Centre at Queensland University of Technology. She is the author, coauthor, or editor of eleven books that explore television and media industries, including Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand, Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars, We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized, and Portals: A Treatise on Internet-Distributed Television.

Her most recent books explore the connections between internet-distributed services such as Netflix and the legacy television industry, as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR's Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network), and has been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men's Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosts the Media Business Matters podcast, and tweets about television and media @DrTVLotz.

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Episoder(817)

138: McKinsey Weak School

138: McKinsey Weak School

Entering BBM with a weak school on your resume can create problems. Though, all of them tend to be created by the candidates themselves. These consultants tend to have so many incorrect preconceived ideas of the firm that even when a McKinsey partner tells them something, they tend to go with their preconceived ideas. As strange as that may sound, that is what we have seen happen in many cases. There are certain things you can do this alter this spiral, should it occur.

11 Jun 20135min

137: Mathematical Precision Hurts

137: Mathematical Precision Hurts

As counter-intuitive as this sounds, mathematical precision in cases hurts most candidates. Many candidates focus heavily on being mathematically correct because it is far easier to see if your answer of $230MM is the same as the prescribed answer of $250MM. It is human nature to focus on what can be easily measured versus focusing on what should be measured. Candidates tend to confuse mathematical precision with being analytic. They are not the same and candidates should focus on being analytic, as explained in this podcast.

5 Jun 20134min

136: Speaking Advice for Cases

136: Speaking Advice for Cases

If you read forums worldwide everyone is obsessed with cracking the case. Yet, most people cannot communicate like a consultant. We hope by reading this post, candidates spend an equal, if not more, time focusing on their communication skills as well. If you cannot speak like a consultant, you cannot be a consultant.

30 Mai 20135min

135: How to Run a Case Competition

135: How to Run a Case Competition

We are not fans of case competitions. They do not teach the skills need by BCG and McKinsey nor do they matter when it comes to interviews. The dean of a European business school recently gave us carte-blanche to design the perfect case competition. This long podcast outlines the approach we took and why we followed this approach.

24 Mai 201320min

134: Rise of Asian Female PhD Candidates

134: Rise of Asian Female PhD Candidates

The rise of Asian female doctoral case candidates is one of the most important trends in management consulting. This is a large and dynamic group of case candidates who are underrepresented in consulting firms, poorly mentored and largely ignored. Consulting firms can do better to manage them, and should. We explain how and why. Since late 2011, Firmsconsulting has actively worked with PhD candidates, females in particular, to understand their unique needs and design techniques to address these needs. Much of this can be seen in Season One of the Consulting Offer with Felix.

18 Mai 201317min

133: Failing to Provide Sufficient Case Detail

133: Failing to Provide Sufficient Case Detail

Candidates are typically surprised to hear they have been declined for not providing sufficient details in a case interview. It usually surprises them since they believe they have provided more than enough case information detail. The difference comes down to how consulting firms define "detail". They are looking for facts and the relationships between issues, while candidates tend to speak in broader terms and are not very good at identifying and explaining the linkages between issues.

12 Mai 20134min

132: So-What Rule for FIT And Writing

132: So-What Rule for FIT And Writing

When thinking through a possible FIT / PEI or cover letter response, most candidates settle on the first idea that comes to mind. Future edits of this idea do not alter the idea, but merely rearrange the wording. That is a bad idea. We use the so-what rule when testing candidates. For their responses we constantly ask "so-what" until the candidate arrives at the core reason for their decision / answer. That core reason is what we want candidates to use.

6 Mai 20135min

131: Interviewers Do Not Hate Frameworks

131: Interviewers Do Not Hate Frameworks

That is true. It is myth interviewers do not hate frameworks in case interviews. Interviewers dislike the way the framework is introduced and used by the candidate. Most candidates memorize a framework, look at a case, see the loose link between both and gladly offer the framework without a proper explanation or even making adjustment to the framework. The best approach is to brainstorm unique structures for each case. However, where this is tough to do, candidates should take time to carefully adjust and integrate the framework into the case, using good communication skills.

30 Apr 20134min

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