518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

Welcome to an episode with startup entrepreneurs Ash Ali and Hasan Kubba. Get Ash and Hasan's book here: https://amzn.to/3Q8ctPD

In this episode, we speak about the concept of unfair advantage and the process of identifying and managing it so it's your edge over any competition. Many people have the limiting belief that they don't have something authentic to offer, but what they don't realize is that we all have unique skill sets and talents. It only takes self-awareness to realize that the ingredients to success are already within you.

Ash Ali is an award-winning serial tech entrepreneur and angel investor. Ash sold his first internet business at just 19 years old (and most recently, his Dubai-based on-demand mobile app startup in 2018). As the first marketing director of Just Eat UK, which IPO'd for £1.5 billion, he was included in the Top 250 Growth Hackers, as well as the Top 100 Asian Tech Stars in the UK. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups at various funding stages. Ash is a highly sought-after international speaker and expert on digital disruption and tech transformation, and has spoken at numerous global organizations and conferences, including Salesforce, Ernst & Young, and TEDx. He is currently co-founder of Uhubs, a new skills training platform that helps entrepreneurs and professionals upskill.

Hasan Kubba is an author, entrepreneur, and startup strategist. Hasan is a specialist in technology startups, marketing, and fundraising. With his own London-based digital marketing business and startup investment experience, Hasan is particularly strong at breaking down complex business concepts into simple and effective strategies and tactics. His recent TEDx talk titled Startups, Entrepreneurship, and Unfair Advantages was voted the highest ever on the official TED subreddit. He is passionate about the future of entrepreneurship and digital disruption globally and is an in-demand startup mentor to early-stage entrepreneurs, workshop trainer, and international speaker.

Get Ash & Hasan's book here:

The Unfair Advantage: How You Already Have What It Takes to Succeed. Ash Ali and Hasan Kubba: https://amzn.to/3Q8ctPD

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(817)

65: Discuss your analytic skills, sample answer

65: Discuss your analytic skills, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.

5 Apr 20129min

64: Talk about a leadership example, sample answer

64: Talk about a leadership example, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk about a leadership example, sample answer

30 Mar 201221min

63: Talk me through your resume, sample answer

63: Talk me through your resume, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk me through your resume, sample answer

24 Mar 201214min

62: Why is BCG appealing to you, sample answer

62: Why is BCG appealing to you, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why is BCG appealing to you, sample answer

18 Mar 201210min

61: Why are you interested in this office, sample answer

61: Why are you interested in this office, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why are you interested in this office, sample answer

12 Mar 201211min

60: Why did you go to Arizona state, sample answer

60: Why did you go to Arizona state, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why did you go to Arizona state, sample answer

5 Mar 20126min

59: Please elaborate on a weakness, sample answer

59: Please elaborate on a weakness, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Please elaborate on a weakness, sample answer

28 Feb 201212min

58: Rules for FIT and PEI Case Interview Questions

58: Rules for FIT and PEI Case Interview Questions

In this podcast we outline some simple guidelines to use for McKinsey and BCG FIT/PEI cases. The objective is to know what each firm is for and then design the answer to address each of those points. The objective of FIT is not to deliver your life story. That is largely meaningless but unfortunately a common tactic used by many candidates.

22 Feb 201214min

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