533: Starting a business from scratch (with Jeff Lerner)

533: Starting a business from scratch (with Jeff Lerner)

Welcome to an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book here.

In this episode, Jeff discussed how he was able to build a multi-million dollar company from scratch and the key elements behind his success.

At the age of 18, Jeff started his first business after dropping out of high school and becoming a musician. After the first one failed, Jeff continued starting more businesses and failed at them too. Despite years of trying and numerous unsuccessful businesses, one of which had left him $500,000 in dept, he chose to keep going and eventually built multiple successful businesses.

Instead of retiring early, Jeff chose to spend his time inspiring and helping others build their businesses. After becoming an authority in startups, he established ENTRE institute, an online education company dedicated to helping entrepreneurs how they could start their own businesses. To date, ENTRE Institute has taught over 150,000 across the world.

Get Jeff's book here:

Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

Enjoying our podcast? Get access to sample advanced training episode here: www.firmsconsulting.com/promo

Episoder(816)

129: Offering Case Solutions Too Early Hurts You

129: Offering Case Solutions Too Early Hurts You

Candidates sometimes prefer to be cautious and offer a solution earlier rather than waiting to fully flesh out the drivers and key issues in a case. The problem with this approach is that if you offer a solution before identifying the problem, it raises concerns to the interviewer about your thinking processes - how can you offer a solution before identifying the problem? This podcast describes this issue in much more detail.

18 Apr 20135min

128: Productivity is core operations

128: Productivity is core operations

In brainstorming the interviewer is looking for your approach to define an objective function, understand the direct drivers of the function, prioritize the drivers and explain how to manipulate them. There is only one definition for productivity and that is formally used in all studies. Productivity is the total value of outputs over the total cost to deliver those outputs. Other definitions are derivations which assess narrow areas only. A candidate will struggle to understand operations cases unless they understand the concept of productivity.

12 Apr 20134min

127: Merging BCG and McKinsey Approaches

127: Merging BCG and McKinsey Approaches

Merging the BCG and McKinsey approach, elegantly. This is a simple discussion on how to merge both approaches so you do not need to worry about learning different techniques. One caveat, as explained in latter podcasts is to assume there is just a simple BCG and simple McKinsey style. It is dangerous to make this assumption. About 50% to 60% of McKinsey cases cannot be solved with any framework at all. Most McKinsey cases require an hypotheses upfront, but not all, and they almost all interviewer led. It is crucial to understand the different ways a case can be done and listen carefully to the interviewer to figure out which is best for you.

6 Apr 20135min

126: Career Rotation vs. Progression

126: Career Rotation vs. Progression

Candidates always want to show improvement on their resumes in the months leading up to their applications. For those working in industry or rival consulting firms, showing leadership and career development is crucial. This podcast explains that career rotation, a lateral move at the same pay grade, is rarely a good idea unless it takes you to a part of the business where you can show leadership in solving a major problem. Career progression, a promotion to a new pay grade, always looks good on a resume because it demonstrates you are mastering your functional domain. It is better to stay in a role and achieve results than rotating for a better title.

31 Mar 20134min

125: Estimation = Brainstorming = Structures

125: Estimation = Brainstorming = Structures

We always teach clients estimation technique first, followed by brainstorming technique and finally full case technique. There is a simple reason for this, which is explained in this podcast. Estimations tend to be, but not always, a brainstorm with very few or just one branch. A brainstorm is therefore an estimation equation with multiple branches. A full case structure is a very large brainstorm with mini-brainstorms at each new branch. We want candidates to see this evolution so they can understand how crucial brainstorming is to the entire case interview approach.

25 Mar 20135min

124: Leadership versus Teamwork Answers

124: Leadership versus Teamwork Answers

If you are thinking through responses to leadership and teamwork questions, the starting point should be knowing the differences between both. At its core, to McKinsey especially, leadership is about influencing a group people to undertake and complete an initiative of importance. Yet, a better definition is that as the leader you tend to be the primary beneficiary of what is happening since you get the credit. As a great team member, you do much of the work but you do not get the great. Ensure your teamwork and leadership stories cover this crucial distinction.

19 Mar 20133min

123: Changing Practice Styles Manages Uncertainty

123: Changing Practice Styles Manages Uncertainty

Over the course of the case interview training program, it becomes very important for us to change our coaching style. First, candidates become used to solving cases in just this one style and we need to ensure they can adapt to any style. Second, candidates become adept at reading the "tell" in the coach/mentor so they know when they, the candidate, is making a mistake etc. By changing our coaching style and introducing mentors, we can easily avoid this problem and ensure candidates are becoming stronger at cases versus merely stronger at doing cases with the one coach. Ensure you are also practicing with partners who have different styles.

13 Mar 20134min

122: Why Candidates Fail Profit Cases

122: Why Candidates Fail Profit Cases

Most candidates would tackle a McKinsey profitability case by presenting a revenue-cost framework and offer options to lower costs and increase revenue. The reality is that such a framework and explanation shows a deep misunderstanding of business and business strategy. In this podcast, we present the correct way to understand profitability cases which require candidates to understand the growth and cost of growth needs of shareholders. This logic never fails to impress interviewers.

7 Mar 20134min

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